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Building trust in e-commerce
Bibliography : leaves B1-B8.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Management Studies
2014
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| _version_ | 1867614202827374592 |
|---|---|
| access_status_str | Open Access |
| author | Rurick, Peter G |
| author2 | Brice, Helen |
| author_browse | Brice, Helen Rurick, Peter G |
| author_facet | Brice, Helen Rurick, Peter G |
| author_sort | Rurick, Peter G |
| collection | Thesis |
| description | Bibliography : leaves B1-B8. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/9766 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:48:18.192Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | School of Management Studies |
| publisherStr | School of Management Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/9766 Building trust in e-commerce Rurick, Peter G Brice, Helen Management and Business Administration Bibliography : leaves B1-B8. This study primarily investigates the processes and capabilities which are important for building and developing trust in e-Commerce. The main area of focus of this study is on the factors and enablers which can be applied by online retailers to build trust and communicate trustworthiness to online consumers. Throughout the study these factors and enablers are commonly referred to as the 'building blocks of trust in e-Commerce'. It is argued that without trust, e-Commerce cannot reach its full potential and that the building blocks of trust in e-Commerce can be applied to build and develop trust in e-Commerce. This study further investigates consumer perceptions of e-Commerce, and the deterrents to online shopping. Special emphasis was placed on important e-Commerce issues, central to building and developing trust in e-Commerce, such as privacy, security and fulfilment. As part of the recommendations, a conceptual model for building trust In e-Commerce is presented, which maps out the online trust building process with the general building blocks of trust in e-Commerce at its core. 2014-11-21T16:10:46Z 2014-11-21T16:10:46Z 2002 Master Thesis Masters MBusSc http://hdl.handle.net/11427/9766 eng application/pdf School of Management Studies Faculty of Commerce University of Cape Town |
| spellingShingle | Management and Business Administration Rurick, Peter G Building trust in e-commerce |
| thesis_degree_str | Master's |
| title | Building trust in e-commerce |
| title_full | Building trust in e-commerce |
| title_fullStr | Building trust in e-commerce |
| title_full_unstemmed | Building trust in e-commerce |
| title_short | Building trust in e-commerce |
| title_sort | building trust in e commerce |
| topic | Management and Business Administration |
| url | http://hdl.handle.net/11427/9766 |
| work_keys_str_mv | AT rurickpeterg buildingtrustinecommerce |