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Running head: GSM consumption value scale development and validation of global system mobile (gsm) consumption value scale in Nigeria

The specific purpose of this study was the development and validation of Global System Mobile Consumption Value Scale (GSM-CVS) using Nigerian sample. To this end, 40 items were generated from literature and interviews with GSM users, items analysis through pilot study that involved 104 participants...

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Format: Article
Published: 2012
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