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Persuasive Strategies in the Language of Insurance Advertising in the Print Media in Nigeria
Available literature has applied different theories to the language of advertisement. It has examined it through stylistic, pragmatic and speech act theories but not from the perspective of interactional sociolinguistics. Therefore, this study applied John Gumperz‟s theory of interactional socioling...
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| Format: | Thesis |
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2012
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