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Gender bias in media representation of political actors: examples from Nigeria’s 2015 presidential election

As in other parts of the world, the Nigerian news media, in its coverage of electioneering, has been accused of marginalizing female politicians. To establish the veracity of this claim, we examined how Nigerian newspapers reported campaign activities of the major presidential candidates during Nige...

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Published: 2018-06
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LEADER 00000njm a2000000a 4500
001 oai:repository.ui.edu.ng:123456789/3892
042 |a dc 
720 |a Ojebuyi, B. R.  |e author 
720 |a Chukwunwike, A. C.  |e author 
260 |c 2018-06 
520 |a As in other parts of the world, the Nigerian news media, in its coverage of electioneering, has been accused of marginalizing female politicians. To establish the veracity of this claim, we examined how Nigerian newspapers reported campaign activities of the major presidential candidates during Nigeria’s 2015 presidential election. Using the theories of media framing and market-oriented journalism, we undertook content analysis of 194 editions of three randomly selected newspapers—The Punch, The Guardian and the Daily Sun. The findings confirmed a media framing that marginalized female politicians as Nigerian newspapers gave prominence and intense coverage to male presidential aspirants as opposed to their female counterparts. 
024 8 |a 2458-746X 
024 8 |a ui_art_ojebuyi_gender_2018 
024 8 |a Legon Journal of the Humanities 29(1), pp. 195-225 
024 8 |a http://ir.library.ui.edu.ng/handle/123456789/3892 
653 |a Nigeria’s 2015 presidential election 
653 |a Gender and politics 
653 |a Media coverage electioneering 
653 |a Media framing 
245 0 0 |a Gender bias in media representation of political actors: examples from Nigeria’s 2015 presidential election