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The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry
Mini Dissertation (MPhil (International Business))--University of Pretoria, 2024
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613717659648000 |
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| access_status_str | Open Access |
| author2 | Waugh, Beverley |
| author_browse | Waugh, Beverley |
| author_facet | Waugh, Beverley |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (International Business))--University of Pretoria, 2024 |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/101517 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:35.305Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/101517 The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry Waugh, Beverley ichelp@gibs.co.za Buthelezi, Thembekile Theodorah UCTD Innovation Manufacturing Sustainability Brand marketing Mini Dissertation (MPhil (International Business))--University of Pretoria, 2024 This research report aims to enhance understanding of the significance of ecoinnovative manufacturing within the South African clothing and textile (C&T) sector and the respective marketing implications. Utilising the diffusion of innovation theory, the report will examine the factors that facilitate adopting eco-innovation and analyse how companies based in South Africa are capitalising on the advantages of eco-innovative manufacturing. Additionally, the research report will explore the potential role of government in creating a more conducive environment for promoting the adoption of cleaner manufacturing practices within the industry. The research employed a qualitative methodology to interview industry experts, clothing manufacturers, and retailers in the C&T domain. A key finding was the emphasis on waste management strategies, such as utilising offcuts to create additional products, which emerged as a motivating factor for manufacturers pursuing eco-innovation. Furthermore, some participants highlighted the significant financial advantages of resource optimisation, particularly regarding water and electricity savings, when implementing cleaner production processes. This financial motivation can inspire more companies to adopt eco-innovative practices. Some recommendations speak to improving coordination efforts for manufacturers to combine their industry challenges and solutions with eco-innovation, thereby improving regulations and describing the benefit of receiving government incentives. Gordon Institute of Business Science (GIBS) MPhil (International Business) Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2025-03-17T08:12:46Z 2025-03-17T08:12:46Z 2025-05-05 2024-11-25 Mini Dissertation * A2025 http://hdl.handle.net/2263/101517 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Innovation Manufacturing Sustainability Brand marketing The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry |
| title | The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry |
| title_full | The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry |
| title_fullStr | The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry |
| title_full_unstemmed | The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry |
| title_short | The role of eco-innovative manufacturing and marketing within the South African clothing and textile industry |
| title_sort | role of eco innovative manufacturing and marketing within the south african clothing and textile industry |
| topic | UCTD Innovation Manufacturing Sustainability Brand marketing |
| url | http://hdl.handle.net/2263/101517 |