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The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity
Dissertation (MPhil (International Business))--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613648004841472 |
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| access_status_str | Open Access |
| author2 | Van Eck, Danéel |
| author_browse | Van Eck, Danéel |
| author_facet | Van Eck, Danéel |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MPhil (International Business))--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/101548 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:29.036Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/101548 The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity Van Eck, Danéel ichelp@gibs.co.za Rikhamba, Rhulani Comfort UCTD Sustainable development goals (SDGs) Artificial intelligence (AI) Entrepreneurship Entrepreneurial intentions Organisational learning Entrepreneurial mindset Theory of planned behaviour Dissertation (MPhil (International Business))--University of Pretoria, 2024. This study examines the application of artificial intelligence (AI) technology in South African organisations, with a special emphasis on small to medium-sized firms (SMEs) and the influence of entrepreneurial orientation (EO) as a critical factor. This research is motivated by the growing significance of AI in improving operational efficiency and competitive advantage, with a discernible gap in comprehending the factors that affect AI adoption in emerging economies. The main aims are to investigate the correlation or relationship between entrepreneurial orientation and artificial intelligence adoption, assess the mediating effects of organisational learning and innovation capability, and furnish empirical data to substantiate these associations. The hypotheses assert that elevated degrees of entrepreneurial orientation are positively correlated with the adoption of artificial intelligence, with organisational learning and innovation capacity acting as mediators in this association. The study adopts a quantitative technique through a cross-sectional survey aimed at medium to large enterprises in South Africa, gathering data on entrepreneurial orientation, artificial intelligence adoption, and other organisational factors. The findings demonstrate a substantial positive correlation between entrepreneurial orientation and artificial intelligence adoption, with organisational learning amplifying this connection, so highlighting the imperative for organisations to foster a culture centred on learning. The research enhances the theoretical discussion on technology adoption and entrepreneurship by unifying entrepreneurial orientation, organisational learning, and innovation capability into a comprehensive framework. Nonetheless, the emphasis on medium to large enterprises may constrain the applicability of the findings to smaller organisations or alternative situations. Future study should investigate the intricacies of these linkages, including the specific elements of entrepreneurial orientation that impact AI adoption and the potential moderating variables influencing these dynamics. Gordon Institute of Business Science (GIBS) MPhil (International Business) Unrestricted Gordon Institute of Business Science (GIBS) SDG-04: Quality Education SDG-08: Decent work and economic growth SDG-09: Industry, innovation and infrastructure 2025-03-18T08:33:25Z 2025-03-18T08:33:25Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/101548 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Sustainable development goals (SDGs) Artificial intelligence (AI) Entrepreneurship Entrepreneurial intentions Organisational learning Entrepreneurial mindset Theory of planned behaviour The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity |
| title | The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity |
| title_full | The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity |
| title_fullStr | The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity |
| title_full_unstemmed | The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity |
| title_short | The role of entrepreneurial orientation on the adoption of artificial intelligence within organisations : the mediating roles of organisational learning and innovation capacity |
| title_sort | role of entrepreneurial orientation on the adoption of artificial intelligence within organisations the mediating roles of organisational learning and innovation capacity |
| topic | UCTD Sustainable development goals (SDGs) Artificial intelligence (AI) Entrepreneurship Entrepreneurial intentions Organisational learning Entrepreneurial mindset Theory of planned behaviour |
| url | http://hdl.handle.net/2263/101548 |