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The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage
Mini Dissertation (MPhil (International Business))--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613508802183168 |
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| access_status_str | Open Access |
| author2 | Rowley, Colin |
| author_browse | Rowley, Colin |
| author_facet | Rowley, Colin |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (International Business))--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/101688 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:16.203Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/101688 The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage Rowley, Colin ichelp@gibs.co.za Phillips, Richard Llewellyn UCTD Corporate Social Responsibility Emerging Markets Local Influence Local Social Advantage Multinational Enterprise Subsidiary Manager Mini Dissertation (MPhil (International Business))--University of Pretoria, 2024. The purpose of this research was to determine how subsidiary managers influence multinational enterprise headquarters’ decisions regarding emerging market subsidiaries’ corporate social responsibility programmes to create a local social advantage. For the purpose of this study, predominately South Africa-based multinationals with subsidiaries in various African countries were chosen to represent emerging markets. Design/methodology/approach The research was conducted using a qualitative research design and a phenomenological research strategy. Semi-structured interviews were conducted to determine how subsidiary managers could influence their multinational headquarters’ decisions regarding their CSR initiatives. The responses were thematically analysed to address the research questions and objectives. Findings The findings of this research indicate that it is crucial for subsidiary managers of multinational enterprises to play a proactive role in influencing their headquarters’ decisions regarding emerging market corporate social programmes, while they also have to navigate global and local contexts and challenges to create a local social advantage. It is imperative that subsidiary managers take cognisance of local context and social or community priorities, legal compliance, and cultural factors affecting CSR programmes in the host country. These have to be balanced against the MNE’s own CSR strategies. Research limitations/implications The research was conducted largely focusing on African countries as a representative emerging market sample. This limited its relevance to other markets. Originality/value The research is original in its context on how subsidiary managers influence multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create a local social advantage. Gordon Institute of Business Science (GIBS) MPhil (International Business) Unrestricted Gordon Institute of Business Science (GIBS) SDG-01:No poverty SDG-03:Good heatlh and well-being SDG-10:Reduces inequalities SDG-16:Peace,justice and strong institutions SDG-17:Partnerships for the goals 2025-03-25T08:15:33Z 2025-03-25T08:15:33Z 2025-05-05 2025-01 Mini Dissertation * A2025 http://hdl.handle.net/2263/101688 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Corporate Social Responsibility Emerging Markets Local Influence Local Social Advantage Multinational Enterprise Subsidiary Manager The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage |
| title | The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage |
| title_full | The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage |
| title_fullStr | The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage |
| title_full_unstemmed | The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage |
| title_short | The influence of subsidiary managers on multinational enterprise headquarters’ decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage |
| title_sort | influence of subsidiary managers on multinational enterprise headquarters decisions regarding emerging market subsidiary corporate social responsibility programmes to create local social advantage |
| topic | UCTD Corporate Social Responsibility Emerging Markets Local Influence Local Social Advantage Multinational Enterprise Subsidiary Manager |
| url | http://hdl.handle.net/2263/101688 |