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What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector
Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613612193873920 |
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| access_status_str | Open Access |
| author2 | Rowley, Colin |
| author_browse | Rowley, Colin |
| author_facet | Rowley, Colin |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/101690 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:54.752Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/101690 What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector Rowley, Colin ichelp@gibs.co.za Bolsiek, Katlego Maite Catherine UCTD Metaverse Financial Advisory Services Technology Acceptance Model Unified Theory of Acceptance Use of Technology Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024. This research investigated the factors affecting the adoption of metaverse-based financial advisory services within South Africa's financial sector. The study sought to look into the effective implementation of metaverse-based advice platforms by financial service providers, ensuring adequate consumer protection and confidence while identifying the factors influencing financial service providers and customer adoption of these platforms in South Africa. The study used a qualitative phenomenological approach, conducting semi-structured interviews with eight financial service providers and eight clients to investigate both supply and demand perspectives. The findings suggested that effective metaverse adoption necessitated a more complex strategy than existing theories propose, especially in emerging economies like South Africa. The research noted an ""optimisation paradox"" where successful automation produced new operational restrictions, undermining existing digital transformation frameworks. The research enhanced the comprehension of trust processes in financial services, revealing substantial differences from general metaverse applications. Results indicated that successful implementation necessitated a balance between technology innovation, market preparedness, infrastructure capabilities, and customer understanding. The research contributed to technology acceptance theory by revealing how South African market conditions necessitated sophisticated implementation strategies that consider infrastructure limitations, trust dynamics, and user comprehension. Gordon Institute of Business Science (GIBS) MPhil (Corporate Strategy) Unrestricted Gordon Institute of Business Science (GIBS) SDG-08:Decent work and economic growth SDG-16:Peace,justice and strong institutions 2025-03-25T08:16:33Z 2025-03-25T08:16:33Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/101690 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Metaverse Financial Advisory Services Technology Acceptance Model Unified Theory of Acceptance Use of Technology What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector |
| title | What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector |
| title_full | What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector |
| title_fullStr | What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector |
| title_full_unstemmed | What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector |
| title_short | What factors influence the acceptance of metaverse technology in financial advisory services for the South African financial sector |
| title_sort | what factors influence the acceptance of metaverse technology in financial advisory services for the south african financial sector |
| topic | UCTD Metaverse Financial Advisory Services Technology Acceptance Model Unified Theory of Acceptance Use of Technology |
| url | http://hdl.handle.net/2263/101690 |