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Achieving CA to enhance firm perfomance in a busines to business (B2B) environment
Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024.
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University of Pretoria
2025
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| _version_ | 1867613529115197440 |
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| access_status_str | Open Access |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj |
| author_facet | Chiba, Manoj |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/101726 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:35.577Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/101726 Achieving CA to enhance firm perfomance in a busines to business (B2B) environment Chiba, Manoj ichelp@gibs.co.za Mavhunga, George Jemwa UCTD Customer Agility Innovation Capabilities Knowledge Management Capabilities Information Technology Capabilities Firm Performance Dynamic Capabilities Resource Based View Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024. CA provides capabilities to sense, seize and counter rapid changes in the market. Current trading space is highly competetive and agile firms tend to be more successful and maintain a sustainable competetive advantage. Studies have shown that CA plays a key role on Firm perfomance (FP), but little is know on how CA is achieved, thereby creating an apetite and gap for more research to be done. Using the dynamic capabilities framework, resource based theory and knowledge management theory the research investigated effect of (individually and intergrated) innovation capabilities (IC), knowledgement management capabilitties (KMC) and information technology capabilities(ITC) on CA (CA). The study also investigated if CA moderates the efffect of innovation, information technology and knowledge management on organisational perfomance. Research was based single firm with a finite sample, hence a case study methodology using quantitative approch for data collection and analysis. four hypothesis were formulated to evaluate the connection between IC, KMC, and ITC and CA. An additional hypothesis with sub-hypothesis was fomulated to test if CA moderates the effect of the three variables (IC, KMC, ITC) on firm perfomance. The study used non- financial perfomance indicators to measure firm perfomance (customer satisfaction, customer loyalty and retention). The five hypothesis was evaluated after all the responses from the participants were received. The results show that the data violated the normality test and only two factors were derived through the scree plot (CA and Firm Perfomance). Realising that the data violated the normality test, with outliers required the researcher to use Robust Linear Regression Analysis and Robust Moderated linear regression analysis. This aproach was necessary because these statistical techniques are not sensitive to outliers and non-normality. Results indicate a significant effect of IC, KMC, ITC on the ability of a firm to able see opportunities in the market and respond within a shortest period of time. Also the investigation show that CA does not moderate the effects of KMC, and ITC on company perfomance but instead CA moderates the effects of IC on organisational perfomance. Implications on the findings of the research, suggestions for more study, contributions to research and business are discussed in chapter 6 and chapter 7. Gordon Institute of Business Science (GIBS) MPhil (Corporate Strategy) Unrestricted Gordon Institute of Business Science (GIBS) SDG-08:Decent work and economic growth SDG-09: Industry, innovation and infrastructure SDG-16:Peace,justice and strong institutions SDG-17:Partnerships for the goals 2025-03-26T09:33:40Z 2025-03-26T09:33:40Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/101726 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Customer Agility Innovation Capabilities Knowledge Management Capabilities Information Technology Capabilities Firm Performance Dynamic Capabilities Resource Based View Achieving CA to enhance firm perfomance in a busines to business (B2B) environment |
| title | Achieving CA to enhance firm perfomance in a busines to business (B2B) environment |
| title_full | Achieving CA to enhance firm perfomance in a busines to business (B2B) environment |
| title_fullStr | Achieving CA to enhance firm perfomance in a busines to business (B2B) environment |
| title_full_unstemmed | Achieving CA to enhance firm perfomance in a busines to business (B2B) environment |
| title_short | Achieving CA to enhance firm perfomance in a busines to business (B2B) environment |
| title_sort | achieving ca to enhance firm perfomance in a busines to business b2b environment |
| topic | UCTD Customer Agility Innovation Capabilities Knowledge Management Capabilities Information Technology Capabilities Firm Performance Dynamic Capabilities Resource Based View |
| url | http://hdl.handle.net/2263/101726 |