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Evolving dynamic capabilities : microfoundations in digital servitisation

Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024.

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Other Authors: Bogie, Jill
Format: Thesis
Language:English
Published: University of Pretoria 2025
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access_status_str Open Access
author2 Bogie, Jill
author_browse Bogie, Jill
author_facet Bogie, Jill
collection Thesis
dc_rights_str_mv © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:36:07.570Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/101849 Evolving dynamic capabilities : microfoundations in digital servitisation Bogie, Jill ichelp@gibs.co.za Zoutendyk, Richard UCTD Digital Servitisation Dynamic Capabilities Microfoundations Digital Transformation Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2024. This study explored the microfoundations of dynamic capabilities, focusing on their role in transitioning from servitisation to digital servitisation in five South African sectors: Financial Services, Telecommunications, Professional Services, Technology Enablement Services and Manufacturing. Using a qualitative approach and semi-structured interviews with 13 senior decision-makers, the study explores how ecosystem dynamics, organisational capabilities and contextual factors influence this transition. The findings highlight the importance of linking technology projects to strategic objectives, promoting initiative and flexibility and adapting performance indicators to sectoral challenges and enablers. The research contributes to theory by a deeper understanding of the dynamic capabilities framework and presenting nuanced themes such as the societal impact of technology and the strategic role of cybersecurity. It extends and contributes to knowledge by showing how microfoundations' interdependencies support innovation and organisational resilience. To enable a methodological understanding of digital servitisation, a conceptual framework was created that integrates contextual factors, technology considerations and performance elements for microfoundations of digital servitisation. The study provides practical recommendations for improving stakeholder engagement, organisational agility and value realisation in digital transformation projects. Gordon Institute of Business Science (GIBS) MPhil (Corporate Strategy) Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2025-04-02T07:06:42Z 2025-04-02T07:06:42Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/101849 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Digital Servitisation
Dynamic Capabilities
Microfoundations
Digital Transformation
Evolving dynamic capabilities : microfoundations in digital servitisation
title Evolving dynamic capabilities : microfoundations in digital servitisation
title_full Evolving dynamic capabilities : microfoundations in digital servitisation
title_fullStr Evolving dynamic capabilities : microfoundations in digital servitisation
title_full_unstemmed Evolving dynamic capabilities : microfoundations in digital servitisation
title_short Evolving dynamic capabilities : microfoundations in digital servitisation
title_sort evolving dynamic capabilities microfoundations in digital servitisation
topic UCTD
Digital Servitisation
Dynamic Capabilities
Microfoundations
Digital Transformation
url http://hdl.handle.net/2263/101849