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The role of leadership in establishing a digital culture as a catalyst for digital transformation

Mini Dissertation (MBA)--University of Pretoria, 2024.

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Other Authors: Vermaak, Andre
Format: Thesis
Language:English
Published: University of Pretoria 2025
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access_status_str Open Access
author2 Vermaak, Andre
author_browse Vermaak, Andre
author_facet Vermaak, Andre
collection Thesis
dc_rights_str_mv © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2024.
format Thesis
id oai:repository.up.ac.za:2263/101893
institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:35.842Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/101893 The role of leadership in establishing a digital culture as a catalyst for digital transformation Vermaak, Andre ichelp@gibs.co.za Mda, Azola Luntu UCTD Organisational Culture Digital Transformation Digital Culture Leadership Mini Dissertation (MBA)--University of Pretoria, 2024. In an increasingly digital business landscape, organisations are obligated to embark on digital transformation journeys to remain competitive while meeting evolving customer expectations. Ninety percent of digital transformation initiatives intended to improve performance end in failure. This study therefore explores the critical role of leadership and organisational culture in shaping the pace and effectiveness of digital transformation initiatives. The study employed qualitative research methods in which data was collected through semi-structured interviews and analysed through thematic analysis. The research was conducted with 13 individuals within the South African banking sector who are either leaders of digital transformation initiatives or play a role in its execution. The research findings reveal that leaders must enhance their skills to enable a collaborative and adaptable environment where digital transformation is allowed to thrive. The study puts forward key recommendations around the competencies leaders require to lead these digital transformation initiatives, as well as cultural characteristics and practices which should be embedded in these organisations. The study then concludes by offering implications for both academic research and practice, before offering recommendations for future research. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2025-04-08T09:10:56Z 2025-04-08T09:10:56Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/101893 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Organisational Culture
Digital Transformation
Digital Culture
Leadership
The role of leadership in establishing a digital culture as a catalyst for digital transformation
title The role of leadership in establishing a digital culture as a catalyst for digital transformation
title_full The role of leadership in establishing a digital culture as a catalyst for digital transformation
title_fullStr The role of leadership in establishing a digital culture as a catalyst for digital transformation
title_full_unstemmed The role of leadership in establishing a digital culture as a catalyst for digital transformation
title_short The role of leadership in establishing a digital culture as a catalyst for digital transformation
title_sort role of leadership in establishing a digital culture as a catalyst for digital transformation
topic UCTD
Organisational Culture
Digital Transformation
Digital Culture
Leadership
url http://hdl.handle.net/2263/101893