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An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment
Mini Dissertation (MBA)--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613580504858624 |
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| access_status_str | Open Access |
| author2 | Wöcke, Albert |
| author_browse | Wöcke, Albert |
| author_facet | Wöcke, Albert |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/101903 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:24.243Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/101903 An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment Wöcke, Albert ichelp@gibs.co.za Cockman-Davids, Kim Patricia UCTD Employee Value Proposition (EVP) Employee Commitment Dual Loyalty Organisational Success Mini Dissertation (MBA)--University of Pretoria, 2024. The purpose of this research is to examine the influence of Employee Value Proposition (EVP) on employee commitment along with the moderating effect of dual loyalty in the context of the Warehousing and storage sector in South Africa. Employee commitment is an essential part of the employer – employee relationship and to organisational success, with employers facing growing pressure to attract and retain a committed workforce, with loyalty being perceived as a critical component of commitment. This study is anchored in the Organisational Commitment Theory with the research aiming to understand what effects of an EVP have on the retaining and satisfying employee needs. Adopting a quantitative research methodology approach, the statistical results indicated that there is a positive relationship between the strength of an EVP and employee commitment. Organisational alignment, growth opportunities and reward systems identified as key variables in the EVP construct, which influence commitment. Loyalty as a moderator demonstrated a minimal impact of the relationship to commitment. The findings provide insights for organisations in the design and implementation of EVP’s. Enabling organisations to enhance employee commitment which in turn drives organisational performance. The nuanced view which dual loyalty brings to the Organisational Commitment Theory provides academia with an opportunity to expand future studies on the interplay between dual loyalty and organisational commitment. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-08:Decent work and economic growth SDG-09: Industry, innovation and infrastructure 2025-04-08T09:52:25Z 2025-04-08T09:52:25Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/101903 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Employee Value Proposition (EVP) Employee Commitment Dual Loyalty Organisational Success An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment |
| title | An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment |
| title_full | An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment |
| title_fullStr | An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment |
| title_full_unstemmed | An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment |
| title_short | An analysis of the influence of employee value propositions on employee loyalty towards employers and unions, and its impact on employee commitment |
| title_sort | analysis of the influence of employee value propositions on employee loyalty towards employers and unions and its impact on employee commitment |
| topic | UCTD Employee Value Proposition (EVP) Employee Commitment Dual Loyalty Organisational Success |
| url | http://hdl.handle.net/2263/101903 |