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Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses

Mini Dissertation (MBA)--University of Pretoria, 2024.

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Other Authors: Verachia, Abdullah
Format: Thesis
Language:English
Published: University of Pretoria 2025
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access_status_str Open Access
author2 Verachia, Abdullah
author_browse Verachia, Abdullah
author_facet Verachia, Abdullah
collection Thesis
dc_rights_str_mv © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2024.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:42.666Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher University of Pretoria
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spelling oai:repository.up.ac.za:2263/101908 Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses Verachia, Abdullah ichelp@gibs.co.za Kulu, Simphiwe Xolani UCTD Renewable Energy Adoption South Africa Commercial and Industrial Sector Energy Transition Sustainable Development Mini Dissertation (MBA)--University of Pretoria, 2024. The study addresses renewable energy adoption in South Africa’s commercial and industrial sectors, beginning with the country’s energy crisis as part of a broader global energy justice issue. It examines how the largest energy consumers adopt renewable energy solutions, a topic that has received limited theoretical focus in South Africa. Using a multipronged framework of status quo bias and diffusion of innovation theories, the research explores both internal drivers and external catalysts for adoption. Findings suggest that adoption is influenced not solely by technology costs and benefits but also by resistance to change, with a tendency to maintain the status quo. When political barriers are overcome, there is a strong demand for alternative energy to reduce costs and achieve carbon reduction targets. Qualitative research, with fifteen (15) participants from the renewable energy sector, reveals that adoption is a gradual process shaped by the policy environment. The study’s insights are valuable for policymakers and scholars, highlighting the need for sensitivity to the nuanced processes that produce what is termed "lurching diffusion." Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-07:Affordable and clean energy SDG-09: Industry, innovation and infrastructure SDG-11:Sustainable cities and communities SDG-17:Partnerships for the goals 2025-04-08T10:02:17Z 2025-04-08T10:02:17Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/101908 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Renewable Energy Adoption
South Africa
Commercial and Industrial Sector
Energy Transition
Sustainable Development
Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses
title Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses
title_full Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses
title_fullStr Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses
title_full_unstemmed Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses
title_short Adoption of renewable energy solutions by South Africa’s commercial and industrial businesses
title_sort adoption of renewable energy solutions by south africa s commercial and industrial businesses
topic UCTD
Renewable Energy Adoption
South Africa
Commercial and Industrial Sector
Energy Transition
Sustainable Development
url http://hdl.handle.net/2263/101908