Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Influence of personal branding on career advancement for female executives
Mini Dissertation (MBA)--University of Pretoria, 2024.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2025
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613595219525632 |
|---|---|
| access_status_str | Open Access |
| author2 | Fourie, Sonja |
| author_browse | Fourie, Sonja |
| author_facet | Fourie, Sonja |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/102010 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:38.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/102010 Influence of personal branding on career advancement for female executives Fourie, Sonja ichelp@gibs.co.za Mogale, Lesego Balekani UCTD Gender Career Advancement Personal Branding Brand Personality Brand Image Mini Dissertation (MBA)--University of Pretoria, 2024. Gender diversity and inclusion in the workplace have emerged as global topical issues, with the need for equitable representation and equal opportunities for women across all levels of the corporate hierarchy becoming a priority. Although there has been some progress, women continue to be underrepresented at executive levels in private sector organisations and they continue to face unique challenges in navigating environments that were traditionally designed by and for men. For many females, corporate structures and cultural norms often reinforce the systematic barriers they face. The development of a strong personal brand has become an essential tool for female executives, not only for distinguishing themselves professionally but also for challenging and reshaping the barriers they face. The purpose of this research paper was to investigate the influence of personal branding on career advancement for female executives, examining how women leverage their personal brands to overcome marginalization and secure executive roles in environments historically dominated by men. A qualitative, exploratory research design was used where in-depth semi-structured interviews were conducted with twelve women from various industries in executive position within private sector companies in South Africa. These interviews aimed to capture the participants’ experiences, strategies and perceptions regarding the influence of personal branding on advancing their careers. And the study will provide insights into the ways female executives align their brand image and personality with their career objectives to drive professional growth and impact. An inductive analysis approach was used to identify and explore emerging themes from the data. Peer-reviewed literature and existing theoretical models related to the research topic, were also reviewed. The findings revealed that female executives develop and utilize their personal branding in conjunction with other strategies, such as mentoring, professional coaching and sponsorship, to influence perceptions and expand their leadership opportunities. A conceptual model was developed based on the summarized findings, providing a practical framework for both women and organizations to apply. This model aims to enhance the understanding of the role of personal branding in career advancement and contribute to the broader body of knowledge on this topic. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-05:Gender equality SDG-08:Decent work and economic growth SDG-10:Reduces inequalities 2025-04-11T07:45:59Z 2025-04-11T07:45:59Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/102010 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Gender Career Advancement Personal Branding Brand Personality Brand Image Influence of personal branding on career advancement for female executives |
| title | Influence of personal branding on career advancement for female executives |
| title_full | Influence of personal branding on career advancement for female executives |
| title_fullStr | Influence of personal branding on career advancement for female executives |
| title_full_unstemmed | Influence of personal branding on career advancement for female executives |
| title_short | Influence of personal branding on career advancement for female executives |
| title_sort | influence of personal branding on career advancement for female executives |
| topic | UCTD Gender Career Advancement Personal Branding Brand Personality Brand Image |
| url | http://hdl.handle.net/2263/102010 |