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The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry
Mini Dissertation (MBA)--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613523038699520 |
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| access_status_str | Open Access |
| author2 | Saville, Adrian |
| author_browse | Saville, Adrian |
| author_facet | Saville, Adrian |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/102013 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:29.889Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/102013 The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry Saville, Adrian ichelp@gibs.co.za Moloto, Herman Mapiti UCTD Digital Maturity Digital Innovation Supply Chain Resilience FMCG Industry South Africa Mini Dissertation (MBA)--University of Pretoria, 2024. Digitalisation and its implications on supply chain resilience have been well explored in the context of developed countries. Industries such as the Fast-Moving Consumer Goods (FMCG) industry are highly competitive, and supply chain disruptions harm an organisation’s ability to sustain and grow its market share. This study investigated the relationship between digital maturity and supply chain resilience in South Africa, an emerging market in the FMCG industry. It also investigated the mediation role of digital innovation on the relationship and the influence of company size as a moderator variable. Three hypotheses were developed using insights from previous studies and the theories of dynamic capabilities and resource-based view. While interpreting the three hypotheses, a fourth hypothesis on the moderation role of company size emerged. Data were collected using a quantitative online survey tool, with purposive sampling employed. A total of 206 valid responses from supply chain managers were collected, analysed, and interpreted using structural equation modelling and regression analysis. The result of the study supported a strong positive relationship between digital maturity and digital innovation. A similar relationship between digital innovation and supply chain resilience was also supported. Furthermore, the study found that the direct relationship between digital maturity and supply chain resilience was insignificant but moderated by company size. This deviated from previous studies conducted in developed markets and/or with small and medium enterprises. The key drivers of digital maturity and supply chain resilience are identified, and the practical implications for key stakeholders and future research directions are outlined. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2025-04-11T07:49:17Z 2025-04-11T07:49:17Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/102013 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Digital Maturity Digital Innovation Supply Chain Resilience FMCG Industry South Africa The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry |
| title | The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry |
| title_full | The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry |
| title_fullStr | The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry |
| title_full_unstemmed | The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry |
| title_short | The impact of digital maturity and digital innovation on supply chain resilience in the South African FMCG industry |
| title_sort | impact of digital maturity and digital innovation on supply chain resilience in the south african fmcg industry |
| topic | UCTD Digital Maturity Digital Innovation Supply Chain Resilience FMCG Industry South Africa |
| url | http://hdl.handle.net/2263/102013 |