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The factors influencing consumers’ e-waste recycling intention : a cross-generational study

Mini Dissertation (MBA)--University of Pretoria, 2024.

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Other Authors: Erasmus, Alet
Format: Thesis
Language:English
Published: University of Pretoria 2025
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access_status_str Open Access
author2 Erasmus, Alet
author_browse Erasmus, Alet
author_facet Erasmus, Alet
collection Thesis
dc_rights_str_mv © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2024.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:11.459Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/102066 The factors influencing consumers’ e-waste recycling intention : a cross-generational study Erasmus, Alet ichelp@gibs.co.za Vermeulen, Victoria UCTD E-Waste Recycling Intention Generational Cohorts Consumer Behaviour Mini Dissertation (MBA)--University of Pretoria, 2024. Electronic waste (e-waste) is a real-world problem and is being generated at an alarming pace; its generation is projected to outpace solid waste. Electronic devices are becoming more accessible, and new technologies are emerging rapidly, increasing consumer consumption. This increased consumption is leading to a surge in the generation of e-waste. Consumer disposal methods are primarily unsustainable, which poses a significant risk to human health and the environment, threatening resource conservation due to the hazardous nature of e-waste. This research aimed to determine the factors influencing consumer e-waste recycling intentions across generational cohorts. Intentions drive behaviours and represent the motivation to engage in specific behaviours, making it crucial to understand the factors influencing consumers’ e-waste recycling intentions and how intentions differ across generations. The Theory of Planned Behaviour theoretically anchored this study, and the research questions and hypotheses were formulated based on the expanded Theory of Planned Behaviour, which directed the study in terms of data gathering and data analysis. To address the research problem/question, this study adopted a quantitative mono-method approach aligned with previous studies investigating similar quantitative relationships. A non-probability sampling technique was used, and the final data collected and analysed was based on 252 valid respondents. The study’s results revealed that environmental attitude, subjective norms and awareness of consequences were major influences on consumers’ e-waste recycling intention. In contrast, marketing campaigns and consumer recycling confidence did not influence consumers’ e-waste recycling intentions. Substantial differences were found among the generational cohorts regarding their e-waste recycling intention. Baby Boomers had a relatively higher inclination to recycle e-waste. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure SDG-12:Responsible consumption and production 2025-04-15T07:56:46Z 2025-04-15T07:56:46Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/102066 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
E-Waste Recycling
Intention
Generational Cohorts
Consumer Behaviour
The factors influencing consumers’ e-waste recycling intention : a cross-generational study
title The factors influencing consumers’ e-waste recycling intention : a cross-generational study
title_full The factors influencing consumers’ e-waste recycling intention : a cross-generational study
title_fullStr The factors influencing consumers’ e-waste recycling intention : a cross-generational study
title_full_unstemmed The factors influencing consumers’ e-waste recycling intention : a cross-generational study
title_short The factors influencing consumers’ e-waste recycling intention : a cross-generational study
title_sort factors influencing consumers e waste recycling intention a cross generational study
topic UCTD
E-Waste Recycling
Intention
Generational Cohorts
Consumer Behaviour
url http://hdl.handle.net/2263/102066