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Trust as a moderator in the influence of AI technology readiness on AI technology adoption
Mini Dissertation (MBA)--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613448046641152 |
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| access_status_str | Open Access |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj |
| author_facet | Chiba, Manoj |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/102076 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:18.085Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/102076 Trust as a moderator in the influence of AI technology readiness on AI technology adoption Chiba, Manoj ichelp@gibs.co.za Van Niekerk, Hendrik Albertus Cornelius UCTD Artificial intelligence (AI) Trust Technology adoption Technology readiness Mini Dissertation (MBA)--University of Pretoria, 2024. Artificial intelligence adoption is accelerating and transforming industries worldwide through a wide range of applications with the potential to generate significant value. Thus, understanding what effectively drives adoption would give organisations a competitive advantage. The study determines whether trust moderates the relationship from AI technology readiness to AI technology adoption by individuals working for organisations. The frameworks used for the study are the technology readiness index and the unified theory of acceptance and use of technology. The data comprising 213 usable responses was collected using an online survey. The correlation and moderation were separately tested using the Spearmans Correlation Coefficient and stepwise hierarchical multiple regression. Although there is support from broader context literature for trust’s moderation on the relationship between AI technology readiness and AI technology adoption, the study only found that trust has a significant positive moderating effect on the relationship between Readiness Motivators and the use of AI in specialised tasks. The research delivered a model that managers can use to facilitate the effective adoption of AI technology by individuals in their organisations. Finally, a need was identified to do more research, especially on the adoption of AI technology by individuals in an organisation. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2025-04-15T08:02:47Z 2025-04-15T08:02:47Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/102076 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Artificial intelligence (AI) Trust Technology adoption Technology readiness Trust as a moderator in the influence of AI technology readiness on AI technology adoption |
| title | Trust as a moderator in the influence of AI technology readiness on AI technology adoption |
| title_full | Trust as a moderator in the influence of AI technology readiness on AI technology adoption |
| title_fullStr | Trust as a moderator in the influence of AI technology readiness on AI technology adoption |
| title_full_unstemmed | Trust as a moderator in the influence of AI technology readiness on AI technology adoption |
| title_short | Trust as a moderator in the influence of AI technology readiness on AI technology adoption |
| title_sort | trust as a moderator in the influence of ai technology readiness on ai technology adoption |
| topic | UCTD Artificial intelligence (AI) Trust Technology adoption Technology readiness |
| url | http://hdl.handle.net/2263/102076 |