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Examining the role of business analytics for the adaptation of business models among South Africa SMEs
Mini Dissertation (MBA)--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613450278010880 |
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| access_status_str | Open Access |
| author2 | Mathibe, Tshidi |
| author_browse | Mathibe, Tshidi |
| author_facet | Mathibe, Tshidi |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/102080 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:20.438Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/102080 Examining the role of business analytics for the adaptation of business models among South Africa SMEs Mathibe, Tshidi ichelp@gibs.co.za Nyandane, Meranda Rirhandzu UCTD Business Analytics SME Business Model Adaptation Mini Dissertation (MBA)--University of Pretoria, 2024. SMEs play a critical role in fostering economic growth across developing countries. However, these enterprises face noteworthy challenges in developing strategies to survive and be competitive in the dynamic business environment. The purpose of this study was to bridge the research gap and examine the role of business analytics (BA) in adapting business models among SMEs. Design/methodology/approach: A qualitative multiple-case method was employed through semi-structured interviews of SME business owners and managers Findings: The examination conducted in the study through thematic analysis revealed that SMEs face several challenges. However, BA is instrumental in helping SMEs understand majorly customer needs and behaviour, enabling them to adapt their value proposition based on customer insights. To maximise the benefits of BA, SMEs need to have a clear objective for business analytics that aligns with their overall business strategy. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-08:Decent work and economic growth 2025-04-15T08:06:09Z 2025-04-15T08:06:09Z 2025-05-05 2024-11 Mini Dissertation * A2025 http://hdl.handle.net/2263/102080 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Business Analytics SME Business Model Adaptation Examining the role of business analytics for the adaptation of business models among South Africa SMEs |
| title | Examining the role of business analytics for the adaptation of business models among South Africa SMEs |
| title_full | Examining the role of business analytics for the adaptation of business models among South Africa SMEs |
| title_fullStr | Examining the role of business analytics for the adaptation of business models among South Africa SMEs |
| title_full_unstemmed | Examining the role of business analytics for the adaptation of business models among South Africa SMEs |
| title_short | Examining the role of business analytics for the adaptation of business models among South Africa SMEs |
| title_sort | examining the role of business analytics for the adaptation of business models among south africa smes |
| topic | UCTD Business Analytics SME Business Model Adaptation |
| url | http://hdl.handle.net/2263/102080 |