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Fitness wearable device adoption intention: A cross-sectional quantitative analysis
Mini Dissertation (MBA)--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613677727776768 |
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| access_status_str | Open Access |
| author2 | Mamabolo, Anastacia |
| author_browse | Mamabolo, Anastacia |
| author_facet | Mamabolo, Anastacia |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/103036 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:57.392Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/103036 Fitness wearable device adoption intention: A cross-sectional quantitative analysis Mamabolo, Anastacia ichelp@gibs.co.za Khorombi, Mpho UCTD Sustainable Development Goals (SDGs) Mini Dissertation (MBA)--University of Pretoria, 2024. Wearable fitness technology promises to offer health benefits to its users by monitoring and tracking activity and health metrics. Despite their promise to improve livelihoods and wellness, wearable fitness devices' adoption and usage rates have been muted, particularly in emerging economies. Many academic scholars have shown interest in the wearable device adoption domain in response to the low adoption and usage business challenge. However, the influence of general health and vitality perception on adoption intention has not been tested. The study aimed to uncover health-related constructs that drive the inclination to adopt and use wearable devices. This study was a cross-sectional quantitative analysis with 120 participants who reported owning a wearable fitness device. This study employed weighted least squares regression analysis to reach the funding. The four hypotheses were well supported: Intention to adopt wearable fitness devices was strongly recited by general health, vitality, and social influence. This study further revealed that the intention to adopt significantly explained variation in Actual use. Increasing the adoption rate of wearable devices may lead to better health outcomes for users and societies. Practitioners are encouraged to tailor their marketing strategies to appeal to the user by targeting wellness and health-conscious users. Future research should study more health-related constructs. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-03: Good health and well-being 2025-06-30T06:59:26Z 2025-06-30T06:59:26Z 2025-09 2025-03-04 Mini Dissertation * A2025 http://hdl.handle.net/2263/103036 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Sustainable Development Goals (SDGs) Fitness wearable device adoption intention: A cross-sectional quantitative analysis |
| title | Fitness wearable device adoption intention: A cross-sectional quantitative analysis |
| title_full | Fitness wearable device adoption intention: A cross-sectional quantitative analysis |
| title_fullStr | Fitness wearable device adoption intention: A cross-sectional quantitative analysis |
| title_full_unstemmed | Fitness wearable device adoption intention: A cross-sectional quantitative analysis |
| title_short | Fitness wearable device adoption intention: A cross-sectional quantitative analysis |
| title_sort | fitness wearable device adoption intention a cross sectional quantitative analysis |
| topic | UCTD Sustainable Development Goals (SDGs) |
| url | http://hdl.handle.net/2263/103036 |