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Alternative engagement and assessment in accounting education
Thesis (PhD (Accounting Sciences))--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2025
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| _version_ | 1867613596567994368 |
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| access_status_str | Open Access |
| author2 | Schmulian, Astrid |
| author_browse | Schmulian, Astrid |
| author_facet | Schmulian, Astrid |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD (Accounting Sciences))--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/103515 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:39.945Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/103515 Alternative engagement and assessment in accounting education Schmulian, Astrid madelyn.cloete@up.ac.za Coetzee, Stephen Cloete, Madelyn UCTD Sustainable Development Goals (SDGs) Engagement Gamification Learning habits Loyalty programmes Motivation Participation Thesis (PhD (Accounting Sciences))--University of Pretoria, 2025. This thesis introduces an innovative Student Loyalty Programme (SLP), inspired by commercial customer loyalty programmes, aimed at enhancing students’ sustained commitment to their studies in accounting education. Grounded in Self-Determination Theory, which traditionally emphasises intrinsic motivation, this thesis explores the strategic use of extrinsic motivators to develop effective learning habits that ultimately support and enhance intrinsic motivation. Specifically, this thesis explores how gamification can align students’ motivation with behaviours conducive to improved participation and active engagement. Habits, understood as automated responses to repeated behaviours, play a crucial role in maintaining student engagement, especially when intrinsic motivation varies. Drawing on marketing principles, this thesis details the design and implementation of the SLP, establishing parallels with customer loyalty programmes. The methodology employs a mixed-methods approach, analysing quantitative data on student participation and active engagement and a combination of quantitative and qualitative feedback on the students’ experience of the SLP. Students reported general satisfaction with the usability of the system as well as improved motivation and active engagement with the SLP, highlighting the practical benefits of integrating gamification into an educational setting. This comprehensive approach not only enriches our understanding of student motivation and habit formation but also extends the application of gamification from the commercial to an education context. In conclusion, this thesis lays the foundation for structured gamified educational programmes that can foster enhanced students’ motivation, effective learning habits, and improved academic outcomes. Accounting PhD (Accounting Sciences) Unrestricted Faculty of Economic And Management Sciences SDG-04: Quality Education 2025-07-22T13:43:05Z 2025-07-22T13:43:05Z 2025-09 2025-07 Thesis * S2025 http://hdl.handle.net/2263/103515 https://doi.org/10.25403/UPresearchdata.29445524.v1 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Sustainable Development Goals (SDGs) Engagement Gamification Learning habits Loyalty programmes Motivation Participation Alternative engagement and assessment in accounting education |
| title | Alternative engagement and assessment in accounting education |
| title_full | Alternative engagement and assessment in accounting education |
| title_fullStr | Alternative engagement and assessment in accounting education |
| title_full_unstemmed | Alternative engagement and assessment in accounting education |
| title_short | Alternative engagement and assessment in accounting education |
| title_sort | alternative engagement and assessment in accounting education |
| topic | UCTD Sustainable Development Goals (SDGs) Engagement Gamification Learning habits Loyalty programmes Motivation Participation |
| url | http://hdl.handle.net/2263/103515 https://doi.org/10.25403/UPresearchdata.29445524.v1 |