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Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments

Mini Dissertation (MBA)--University of Pretoria, 2025.

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Other Authors: Wöcke, Albert
Format: Thesis
Language:English
Published: University of Pretoria 2026
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access_status_str Open Access
author2 Wöcke, Albert
author_browse Wöcke, Albert
author_facet Wöcke, Albert
collection Thesis
dc_rights_str_mv © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2025.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:36:30.912Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2026
publishDateRange 2026
publishDateSort 2026
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/108987 Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments Wöcke, Albert ichelp@gibs.co.za Govender, Keri UCTD Happiness at work Innovative work behaviour Cyber ostracism Remote work Hybrid work Mini Dissertation (MBA)--University of Pretoria, 2025. The digital transformation of work has fundamentally altered innovation dynamics, yet organisations struggle to maintain creative capacity while navigating remote work complexities. This quantitative cross-sectional study examined relationships between happiness at work (HAW), innovative work behaviour (IWB), and cyber ostracism among 101 experienced hybrid and remote workers. Through hierarchical regression analysis, the study tested whether positive emotional states translate into innovation across three phases (generation, promotion, and implementation), and whether digital exclusion disrupts these pathways through psychological resource depletion versus structural barrier mechanisms. The findings revealed a compelling dual pathway model that challenged conventional theoretical assumptions. HAW demonstrated robust predictive power across all innovation phases (β = .503, 22.5% unique variance), confirming positive organisational scholarship principles extend to virtual contexts. Unexpectedly, cyber ostracism did not moderate the HAW-IWB relationship (β = .039, p = .677), suggesting that psychological resource depletion operates independently, rather than conditionally. However, cyber ostracism exerted substantial different negative effects (β = .384, 14.2% unique variance), indicating that structural barriers denying information access and communication channels represent the primary impediment. These additive effects demonstrate that happiness and inclusion constitute parallel necessities for innovation. Organisations should simultaneously cultivate employee well-being and eliminate digital exclusion as complementary rather than alternative strategies, providing foundational evidence for managing innovation in virtual contexts. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-16T09:25:53Z 2026-03-16T09:25:53Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/108987 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Happiness at work
Innovative work behaviour
Cyber ostracism
Remote work
Hybrid work
Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments
title Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments
title_full Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments
title_fullStr Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments
title_full_unstemmed Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments
title_short Happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments
title_sort happiness at work and cyber ostracism as independent drivers of innovation in remote and hybrid work environments
topic UCTD
Happiness at work
Innovative work behaviour
Cyber ostracism
Remote work
Hybrid work
url http://hdl.handle.net/2263/108987