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How do the key social barriers influence digital adoption in the informal trade?
Mini Dissertation (MBA)--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613458405523456 |
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| access_status_str | Open Access |
| author2 | Swanepoel, Samantha |
| author_browse | Swanepoel, Samantha |
| author_facet | Swanepoel, Samantha |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109003 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:28.181Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109003 How do the key social barriers influence digital adoption in the informal trade? Swanepoel, Samantha ichelp@gibs.co.za Dikgole, Refiloe UCTD Sustainable Development Goals (SDGs) Digital adoption Social barries Informal trade Inclusive innovation Mini Dissertation (MBA)--University of Pretoria, 2025. Digital transformation has become a key priority across sectors, yet informal trade in emerging markets continues to show low levels of digital adoption. This research investigates the social barriers that hinder the uptake among informal traders in South African townships. While existing models such as the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) explain adoption based on perceived usefulness and ease of use, they often fail to account for the lived realities and social dynamics of the informal economy. Using a Qualitative research approach, this study draws on in-depth interviews and thematic analysis to explore the role of trust, community influence, digital literacy and cultural fit in shaping resistance or reluctance to adopt digital tools. The research offers theoretical contributions to digital inclusion literature and provides practical insights for designing culturally. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-16T09:32:28Z 2026-03-16T09:32:28Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109003 N/A en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Sustainable Development Goals (SDGs) Digital adoption Social barries Informal trade Inclusive innovation How do the key social barriers influence digital adoption in the informal trade? |
| title | How do the key social barriers influence digital adoption in the informal trade? |
| title_full | How do the key social barriers influence digital adoption in the informal trade? |
| title_fullStr | How do the key social barriers influence digital adoption in the informal trade? |
| title_full_unstemmed | How do the key social barriers influence digital adoption in the informal trade? |
| title_short | How do the key social barriers influence digital adoption in the informal trade? |
| title_sort | how do the key social barriers influence digital adoption in the informal trade |
| topic | UCTD Sustainable Development Goals (SDGs) Digital adoption Social barries Informal trade Inclusive innovation |
| url | http://hdl.handle.net/2263/109003 |