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The privacy paradox: organisational data utilisation versus individual privacy
Mini Dissertation (MBA)--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613720832638976 |
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| access_status_str | Open Access |
| author2 | Osuigwe, Udo |
| author_browse | Osuigwe, Udo |
| author_facet | Osuigwe, Udo |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109004 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:38.203Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109004 The privacy paradox: organisational data utilisation versus individual privacy Osuigwe, Udo ichelp@gibs.co.za Baloyi, Terrance UCTD Privacy Paradox HR Management Data Governance Ethical Accountability Organisational Privacy Culture Mini Dissertation (MBA)--University of Pretoria, 2025. This qualitative research explores the privacy paradox at the organisational level, specifically investigating the discrepancy between high privacy concerns and low protective behaviour. The study focuses on organisations in South Africa's post-Protection of Personal Information Act (POPIA) corporate landscape and examines the role of Human Resource Management (HRM) practices in managing this challenge. Drawing on Paradox Theory, the study utilises an interpretivist approach, collecting rich data through in-depth, semi-structured interviews with data privacy experts and senior managers. The findings reveal that while organisations implement structured HRM programs, such as Privacy Impact Assessments and continuous employee sensitisation, these efforts are vulnerable to persistent behavioural, ethical, and technological gaps. The core conclusion of the study is that true privacy protection in organisations emerges from a culture of accountability, rather than mere compliance. This implies that effective governance requires a holistic approach integrating law, technology, and human behaviour. The study provides empirical grounding for the emerging in the Organisational Privacy Culture and Climate (OPCC) framework. The study's findings have significant implications for organisations seeking to promote data privacy and security. By fostering a culture of accountability and implementing effective HRM practices, organisations can better protect sensitive information and build trust with customers. The research also highlights the importance of considering the organisational level when examining the privacy paradox, as this perspective can provide valuable insights into the complex dynamics of data privacy and security. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-16: Peace, justice and strong institutions 2026-03-16T09:33:10Z 2026-03-16T09:33:10Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109004 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Privacy Paradox HR Management Data Governance Ethical Accountability Organisational Privacy Culture The privacy paradox: organisational data utilisation versus individual privacy |
| title | The privacy paradox: organisational data utilisation versus individual privacy |
| title_full | The privacy paradox: organisational data utilisation versus individual privacy |
| title_fullStr | The privacy paradox: organisational data utilisation versus individual privacy |
| title_full_unstemmed | The privacy paradox: organisational data utilisation versus individual privacy |
| title_short | The privacy paradox: organisational data utilisation versus individual privacy |
| title_sort | privacy paradox organisational data utilisation versus individual privacy |
| topic | UCTD Privacy Paradox HR Management Data Governance Ethical Accountability Organisational Privacy Culture |
| url | http://hdl.handle.net/2263/109004 |