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Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs.

Mini Dissertation (MBA)--University of Pretoria, 2025.

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Other Authors: Jacobs, Jordaan
Format: Thesis
Language:English
Published: University of Pretoria 2026
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access_status_str Open Access
author2 Jacobs, Jordaan
author_browse Jacobs, Jordaan
author_facet Jacobs, Jordaan
collection Thesis
dc_rights_str_mv © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2025.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:39.821Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2026
publishDateRange 2026
publishDateSort 2026
publisher University of Pretoria
publisherStr University of Pretoria
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spelling oai:repository.up.ac.za:2263/109127 Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs. Jacobs, Jordaan ichelp@gibs.co.za Mathebula, Musa Desmond UCTD Audience-Fit coachability Dyadic methodology Entrepreneurial action Fundability Investment readiness Signalling theory SME financing Mini Dissertation (MBA)--University of Pretoria, 2025. This study addresses the persistent ""readiness-governance misalignment"" that prevents viable South African SMEs from securing funding. The research aimed to identify which entrepreneurial actions, when translated into credible, audience-fit signals, increase perceived fundability at the “Existence” and “Survival” stages. The study employed a qualitative, dyadic research design, conducting 22 in-depth interviews with 11 matched pairs of early-stage entrepreneurs and the specific funders (from banks, DFIs, and VCs) who assessed them. The principal finding is that the ""misalignment"" is fundamentally a ""three-signal portfolio"" mismatch. Fundability was found to rest on three signal categories: (1) ‘Paper’ signals (e.g., ""spotless books""), which funders interpret as a non-negotiable proxy for founder discipline; (2) ‘Audience’ signals, where a mismatch between the venture's pitch (e.g., ""IP"") and the funder's mandate (e.g., ""jobs"") is a primary rejection driver; and (3) ‘Human’ signals, where ""coachability"" was identified by funders as a ""non-negotiable"", actively tested signal of reduced execution risk. The study contributes the actionable ""Three-Signal Portfolio"" framework for entrepreneurs. Recommendations are provided for entrepreneurs to build documentation discipline, for funders to make their mandates explicit, and for incubators to teach ""audience fit"" as a core skill. The study's qualitative findings are context-bound. Future quantitative research is needed to test the predictive power of the ""Three-Signal Portfolio"" framework. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-23T09:08:24Z 2026-03-23T09:08:24Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109127 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Audience-Fit coachability
Dyadic methodology
Entrepreneurial action
Fundability
Investment readiness
Signalling theory
SME financing
Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs.
title Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs.
title_full Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs.
title_fullStr Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs.
title_full_unstemmed Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs.
title_short Bridging the funding gap: the role of entrepreneurial action in securing capital for start-ups and SMEs.
title_sort bridging the funding gap the role of entrepreneurial action in securing capital for start ups and smes
topic UCTD
Audience-Fit coachability
Dyadic methodology
Entrepreneurial action
Fundability
Investment readiness
Signalling theory
SME financing
url http://hdl.handle.net/2263/109127