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The influence of behavioural biases on cryptocurrency adoption in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613658068025344 |
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| access_status_str | Open Access |
| author2 | Chipp, Kerry |
| author_browse | Chipp, Kerry |
| author_facet | Chipp, Kerry |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109167 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:38.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109167 The influence of behavioural biases on cryptocurrency adoption in South Africa Chipp, Kerry ichelp@gibs.co.za Pillay, Ashnee UCTD Cryptocurrency Life-stage Herding Heuristics Mini Dissertation (MBA)--University of Pretoria, 2025. South Africa’s investment landscape is being reshaped by fintech and decentralised finance, pressuring traditional financial institutions and accelerating retail interest in cryptocurrency. This makes it vital to understand the behavioural drivers behind adoption in an emerging market context. This study addresses a local research gap on how behavioural biases and financial literacy shape cryptocurrency adoption, and whether effects differ by age. The objective is to test whether herding, disposition effect, overconfidence, loss aversion and heuristics influence cryptocurrency adoption, and whether financial literacy moderates these relationships; a secondary objective tests life-stage (age) differences. A positivist, quantitative, cross-sectional design was used, which gathered responses through an online survey. Structural equation modelling and a one-way ANOVA were employed to understand the direction, strengths and significance of the relationships. Key findings indicate that herding and heuristics positively and significantly predict adoption. Disposition, loss aversion and overconfidence are not significant, while financial literacy shows no significant moderating effects. Age-group ANOVAs reveal no significant differences across behavioural factors or adoption. The implication is that South African investment platforms and institutions should anticipate socially driven and heuristic decision-making, embed pre-emptive nudges, simplify journeys, and target education where it reduces bias while recognising that age alone does not segment behaviour in this market. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-23T09:36:06Z 2026-03-23T09:36:06Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109167 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Cryptocurrency Life-stage Herding Heuristics The influence of behavioural biases on cryptocurrency adoption in South Africa |
| title | The influence of behavioural biases on cryptocurrency adoption in South Africa |
| title_full | The influence of behavioural biases on cryptocurrency adoption in South Africa |
| title_fullStr | The influence of behavioural biases on cryptocurrency adoption in South Africa |
| title_full_unstemmed | The influence of behavioural biases on cryptocurrency adoption in South Africa |
| title_short | The influence of behavioural biases on cryptocurrency adoption in South Africa |
| title_sort | influence of behavioural biases on cryptocurrency adoption in south africa |
| topic | UCTD Cryptocurrency Life-stage Herding Heuristics |
| url | http://hdl.handle.net/2263/109167 |