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Sustainable retail value creation through co-creation: a South African grocery retailer perspective
Mini Dissertation (MBA)--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613617706237952 |
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| access_status_str | Open Access |
| author2 | Myres, Hugh |
| author_browse | Myres, Hugh |
| author_facet | Myres, Hugh |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109168 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:00.149Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109168 Sustainable retail value creation through co-creation: a South African grocery retailer perspective Myres, Hugh ichelp@gibs.co.za Pillay, Sebastian UCTD Service-dominatnt logic Institutional theory Ecosystem thinking Co-creation Sustainability Legitimacy Mini Dissertation (MBA)--University of Pretoria, 2025. Sustainability within the South African grocery retail sector has become a strategic priority, existing practices remain largely compliance-driven and fragmented. Despite increasing commitments to environmental and social goals, limited understanding exists of how sustainability is collaboratively created and institutionalised across retailers, suppliers, and consumers. This study addresses that gap by examining how sustainable value co-creation unfolds within the grocery retail ecosystem and how these interactions evolve toward a shared sustainability logic. Guided by Service-Dominant Logic, Institutional Theory, and Ecosystem Thinking, the research adopts an interpretivist qualitative approach using semi-structured interviews across stakeholder groups. Thematic and interpretive analysis reveal that sustainable value co-creation progresses through trust, transparency, and legitimacy-building processes that transform compliance into collective practice. Institutional pluralism, short-term cost focus, and limited consumer inclusion remain barriers, while shared learning and relational commitment act as enablers. The study contributes theoretically by integrating service and institutional perspectives to explain how sustainability becomes embedded through co-creation. Practically, it provides guidance for embedding co-creation within governance systems, aligning sustainability with affordability and inclusion, and strengthening collaboration across value chain actors to advance systemic sustainability in emerging markets. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-11: Sustainable cities and communities 2026-03-23T09:36:10Z 2026-03-23T09:36:10Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109168 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Service-dominatnt logic Institutional theory Ecosystem thinking Co-creation Sustainability Legitimacy Sustainable retail value creation through co-creation: a South African grocery retailer perspective |
| title | Sustainable retail value creation through co-creation: a South African grocery retailer perspective |
| title_full | Sustainable retail value creation through co-creation: a South African grocery retailer perspective |
| title_fullStr | Sustainable retail value creation through co-creation: a South African grocery retailer perspective |
| title_full_unstemmed | Sustainable retail value creation through co-creation: a South African grocery retailer perspective |
| title_short | Sustainable retail value creation through co-creation: a South African grocery retailer perspective |
| title_sort | sustainable retail value creation through co creation a south african grocery retailer perspective |
| topic | UCTD Service-dominatnt logic Institutional theory Ecosystem thinking Co-creation Sustainability Legitimacy |
| url | http://hdl.handle.net/2263/109168 |