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How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China
Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613678689320960 |
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| access_status_str | Open Access |
| author2 | Rowley, Colin |
| author_browse | Rowley, Colin |
| author_facet | Rowley, Colin |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109188 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:58.102Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109188 How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China Rowley, Colin ichelp@gibs.co.za Chomse, Sorina UCTD Legitimacy Moral legitimacy Moral legitimacy dilemma Institutional approach United States China Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2025. Purpose – The purpose of this research was to explore moral legitimacy as a non-market entry strategy that American multinational could implement to establish corporation and long-term partnerships with their state-owned equity joint venture partners in China. The main objective was to understand how American companies can build moral legitimacy to obtain competitive advantage and long-term profitable success when operating in the Chinese market. Design/methodology/approach – An interpretivism qualitative, exploratory phenomenological research design was applied to explore how American multinationals can build moral legitimacy with their Chinse state-owned equity partners in China. A semi-structured, open ended analysis technique was applied to seek perceptions of both American multinationals and Chinese state-owned joint venture partners whose feedback was thematically analysed to address the primary questions of the paper. Findings – The findings of this research highlight that obtaining trust, fairness, respect community and understanding of cultural and social nuances is fundamental for American multinationals to build moral legitimacy with their Chinse state owned enterprises with an aim to have long-term profitable operations in China. Research limitations/implications – This research was conducted within an international joint venture context between American multinationals and Chinese state-owned equity partners. A research limitation was access to English speaking Chinse state owned partners that had a joint venture with an American company. Originality/value – This exploratory research is original in its contextual focus on exploring how American multinational corporations can build moral legitimacy with their equity joint ventures partners in China particularly in the current political, economic, social and cultural tensions between the two superpowers. Gordon Institute of Business Science (GIBS) MPhil (Corporate Strategy) Unrestricted Gordon Institute of Business Science (GIBS) SDG-16: Peace, justice and strong institutions 2026-03-23T09:37:58Z 2026-03-23T09:37:58Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109188 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Legitimacy Moral legitimacy Moral legitimacy dilemma Institutional approach United States China How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China |
| title | How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China |
| title_full | How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China |
| title_fullStr | How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China |
| title_full_unstemmed | How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China |
| title_short | How do U.S. multinationals build moral legitimacy with state-owned enterprise joint venture equity partners in China |
| title_sort | how do u s multinationals build moral legitimacy with state owned enterprise joint venture equity partners in china |
| topic | UCTD Legitimacy Moral legitimacy Moral legitimacy dilemma Institutional approach United States China |
| url | http://hdl.handle.net/2263/109188 |