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Mobile money services and financial inclusion in rural communities within Western Uganda

Mini Dissertation (MBA)--University of Pretoria, 2025.

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Other Authors: Myres, Hugh
Format: Thesis
Language:English
Published: University of Pretoria 2026
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access_status_str Open Access
author2 Myres, Hugh
author_browse Myres, Hugh
author_facet Myres, Hugh
collection Thesis
dc_rights_str_mv © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2025.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:36:21.928Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2026
publishDateRange 2026
publishDateSort 2026
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/109197 Mobile money services and financial inclusion in rural communities within Western Uganda Myres, Hugh ichelp@gibs.co.za Kikoni, Samuel UCTD Mobile money Financial inclusion Rural Uganda Mini Dissertation (MBA)--University of Pretoria, 2025. Financial inclusion is essential for sustainable development particularly in rural communities underserved by conventional banking services. Mobile money services have emerged as a scalable yet feasible and convenient solution. Some rural communities within Western Uganda (like Rukungiri district) remain financially excluded despite the Country’s high subscriber base. This study explored how mobile money services influence financial inclusion in rural areas of Western Uganda and was framed by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Threat Avoidance Theory (TTAT). It was centred around ascertaining a) the factors affecting access to mobile money, b) cultural influences affecting usage, c) financial and economic behaviour changes because of mobile money usage, and d) user perceptions around trust and security. Semi structured interviews were conducted with mobile money users, agents and community leaders within Rukungiri District and analysed thematically in alignment with Braun and Clarke (2006). Whilst mobile money enhanced inclusion, structural considerations like network reliability, agent coverage, affordability and literacy were not the sole constraints of sustained adoption. Behavioural and cultural dynamics like user perceptions around trust, fraud and consumer protection also negatively influenced it thereby underscoring the need for context considerations when setting policy and business strategies. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-01: No poverty 2026-03-23T09:38:51Z 2026-03-23T09:38:51Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109197 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Mobile money
Financial inclusion
Rural Uganda
Mobile money services and financial inclusion in rural communities within Western Uganda
title Mobile money services and financial inclusion in rural communities within Western Uganda
title_full Mobile money services and financial inclusion in rural communities within Western Uganda
title_fullStr Mobile money services and financial inclusion in rural communities within Western Uganda
title_full_unstemmed Mobile money services and financial inclusion in rural communities within Western Uganda
title_short Mobile money services and financial inclusion in rural communities within Western Uganda
title_sort mobile money services and financial inclusion in rural communities within western uganda
topic UCTD
Mobile money
Financial inclusion
Rural Uganda
url http://hdl.handle.net/2263/109197