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The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture
Mini Dissertation (MBA)--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613681311809536 |
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| access_status_str | Open Access |
| author2 | Balkissoon, Rishal |
| author_browse | Balkissoon, Rishal |
| author_facet | Balkissoon, Rishal |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109209 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:00.824Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109209 The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture Balkissoon, Rishal ichelp@gibs.co.za Rambiyana, Ramaano UCTD Big data analytics Decision-making quality Organisational culture Senior leadership Decision intelligence Mini Dissertation (MBA)--University of Pretoria, 2025. The study investigates how Big Data Analytics (BDA) capabilities influence the quality of strategic decision-making among senior leaders and whether organisational culture (OC) moderates this relationship. Drawing on the Dynamic Capabilities View (DCV) and Knowledge-Based View (KBV), the research conceptualises BDA as a strategic capability that enhances sensing, interpretation, and transformation of information into enhanced strategic decision-making. The study employed a quantitative approach using surveys data from 109 senior leaders (including executives). The relationship between Big Data Analysis capabilities, Decision-Making Quality and Organisational Culture was examined. The results confirmed that relationship between BDA capability and DMQ is a strong, positive and significant one, suggesting that BDA capabilities improve DMQ by enhancing efficiency, reliability and coherence of strategic decisions. However, moderation analysis reveal that organisational culture plays a significant role in conditioning the BDA and DMQ link. Data Driven, Adaptive and Collaborative Cultures strengthens the culture effect. Conversely Hierarchical and Control based cultures weaken the link. The study findings demonstrate that additional value is unlocked from technologies that drive data analytics when they are embedded within a supportive cultural context. Thus, the study extend existing theory by positioning organisational culture a substantiating condition in the BDA-DMQ relationship and provides practical guidance to leaders in organisations. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-08: Decent work and economic growth 2026-03-23T09:41:02Z 2026-03-23T09:41:02Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109209 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Big data analytics Decision-making quality Organisational culture Senior leadership Decision intelligence The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture |
| title | The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture |
| title_full | The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture |
| title_fullStr | The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture |
| title_full_unstemmed | The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture |
| title_short | The Impact of big data analytics on strategic decision-making quality in senior leadership: the moderating role of organisational culture |
| title_sort | impact of big data analytics on strategic decision making quality in senior leadership the moderating role of organisational culture |
| topic | UCTD Big data analytics Decision-making quality Organisational culture Senior leadership Decision intelligence |
| url | http://hdl.handle.net/2263/109209 |