Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Leveraging advanced analytics to enhance client insights in corporate banking
Mini Dissertation (MBA)--University of Pretoria, 2025.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613510655016960 |
|---|---|
| access_status_str | Open Access |
| author2 | Fourie, Alicia |
| author_browse | Fourie, Alicia |
| author_facet | Fourie, Alicia |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109213 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:18.025Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109213 Leveraging advanced analytics to enhance client insights in corporate banking Fourie, Alicia ichelp@gibs.co.za Roelofsz, Laurell UCTD Client insight Advanced analytics Corporate banking South Africa Customer experience management Dynamic capabilities theory Mini Dissertation (MBA)--University of Pretoria, 2025. This study explores how advanced analytics are leveraged to enhance client insights in South African corporate banking. It examines the contextual factors that influence the adoption and effective use of analytics to improve client experience. Guided by Dynamic Capabilities Theory (DCT) and Customer Experience Management (CEM), the research integrates theoretical and empirical perspectives to explain how banks sense opportunities, mobilise resources, and transform client engagement through data-driven decision-making. A qualitative, interpretivist methodology was adopted, using in-depth interviews with senior professionals across corporate banking in South Africa. Thematic analysis, following Braun and Clarke’s (2006) six-phase framework, was used to identify key themes related to the development, interpretation, and application of analytics in practice. Findings reveal that while analytics are widely recognised as an enabler of client centricity, adoption is constrained by legacy systems, siloed structures, regulatory complexity, and skills deficits. Despite these barriers, corporate banks in South Africa are demonstrating progress towards more elevated client analytics. The research offers both theoretical and practical value. The study contributes by integrating DCT and CEM into a framework for understanding analytics-enabled transformation and by providing rare empirical evidence from an emerging market context. It also highlights how banks can strengthen dynamic capabilities to deliver personalised, data-informed experiences. By framing analytics as a dynamic organisational capability supported by leadership, culture, and infrastructure, South African banks unlock further client value and competitive advantage. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-23T09:42:02Z 2026-03-23T09:42:02Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109213 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Client insight Advanced analytics Corporate banking South Africa Customer experience management Dynamic capabilities theory Leveraging advanced analytics to enhance client insights in corporate banking |
| title | Leveraging advanced analytics to enhance client insights in corporate banking |
| title_full | Leveraging advanced analytics to enhance client insights in corporate banking |
| title_fullStr | Leveraging advanced analytics to enhance client insights in corporate banking |
| title_full_unstemmed | Leveraging advanced analytics to enhance client insights in corporate banking |
| title_short | Leveraging advanced analytics to enhance client insights in corporate banking |
| title_sort | leveraging advanced analytics to enhance client insights in corporate banking |
| topic | UCTD Client insight Advanced analytics Corporate banking South Africa Customer experience management Dynamic capabilities theory |
| url | http://hdl.handle.net/2263/109213 |