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Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya
Mini Dissertation (MBA)--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613566279876608 |
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| access_status_str | Open Access |
| author2 | Balkissoon, Rishal |
| author_browse | Balkissoon, Rishal |
| author_facet | Balkissoon, Rishal |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109234 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:10.802Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109234 Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya Balkissoon, Rishal ichelp@gibs.co.za Nsubuga-Mukasa, Timothy UCTD Electric vehicles (EVs) Business model innovation (BMI) Emerging markets Digitalization Sustainable mobility Technology acceptance model (TAM) South Africa Kenya Infrastructure Mini Dissertation (MBA)--University of Pretoria, 2025. The global automotive industry's move to electrification and digitalization has presented a unique challenge for this industry as well as bringing great opportunities particularly in emerging markets (Lin et al., 2025). Existing research did not properly address the contextual factors that shape electric vehicle (EV) adoption and business model innovation in Africa. This study explore seeks to explore these dynamics across South Africa and Kenya using qualitative, exploratory approach and making use of 16 semi-structured interviews with key industry stakeholders. Thematic analysis revealed that although the total cost of ownership was a key driver within the two markets studied, there where barriers that these markets faced that included high upfront costs, policy uncertainty, and inadequate charging infrastructure (Mesquita et al., 2025). The findings also revealed that digitalization enabled new revenue streams in these markets that are starting to transform the existing traditional value chains (Pizzichini & Rossi, 2025). The research offered a strategic framework for stakeholders as well as contributed to theory in terms of contextualizing the Technology Acceptance Model (TAM) and Business Model Innovation (BMI) frameworks for these markets (Chanda & Tarei, 2024). Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-23T09:44:13Z 2026-03-23T09:44:13Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109234 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Electric vehicles (EVs) Business model innovation (BMI) Emerging markets Digitalization Sustainable mobility Technology acceptance model (TAM) South Africa Kenya Infrastructure Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya |
| title | Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya |
| title_full | Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya |
| title_fullStr | Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya |
| title_full_unstemmed | Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya |
| title_short | Electric vehicle adoption and business model transformation in emerging markets: a comparative analysis of South Africa & Kenya |
| title_sort | electric vehicle adoption and business model transformation in emerging markets a comparative analysis of south africa kenya |
| topic | UCTD Electric vehicles (EVs) Business model innovation (BMI) Emerging markets Digitalization Sustainable mobility Technology acceptance model (TAM) South Africa Kenya Infrastructure |
| url | http://hdl.handle.net/2263/109234 |