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Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry
Mini Dissertation (MPhil (International Business))--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613545736175616 |
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| access_status_str | Open Access |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj |
| author_facet | Chiba, Manoj |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (International Business))--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109247 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:51.329Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109247 Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry Chiba, Manoj ichelp@gibs.co.za Dhladhla, Zithulele UCTD Artificial Intelligence (AI) Business model innovation (BMI) Digital transformation Monetisation models Virtual production (VP) Mini Dissertation (MPhil (International Business))--University of Pretoria, 2025. The African broadcasting landscape is undergoing a fundamental shift driven by technological; advancement and changing audience consumption patterns. Artificial intelligence, virtual production and streaming platforms are transforming how content is produced, delivered and monetized, creating both opportunities and uncertainty for broadcasters. While traditional linear television remains culturally and commercially relevant, digital transformation is reshaping strategic priorities and placing pressure on legacy business models. The purpose of this research is to investigate how emerging technologies influences strategic decision making in the African broadcasting sector. The study focuses on how broadcasters adapt their approaches to content creation, audience engagement and monetisation when integrating new digital tools and platforms. Guided by the Business Model Innovation framework, the research investigates how value creation, value delivery and value capture are being reconfigured within this evolving ecosystem. A qualitative, exploratory research design will be employed, using semi-structured interviews with executives and industry experts across multiple African markets. Thematic analysis supported by Atlas TI will be used to analyse and interpret the data. The outcome of this study is expected to provide both theoretical insight and practical guidance, contributing to scholarly understanding of digital transformation while supporting broadcasters seeking sustainable innovation in a rapidly changing environment. Gordon Institute of Business Science (GIBS) MPhil (International Business) Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-23T09:45:46Z 2026-03-23T09:45:46Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109247 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Artificial Intelligence (AI) Business model innovation (BMI) Digital transformation Monetisation models Virtual production (VP) Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry |
| title | Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry |
| title_full | Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry |
| title_fullStr | Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry |
| title_full_unstemmed | Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry |
| title_short | Determining the influence of technological advancement on strategic decision-making in the African broadcasting industry |
| title_sort | determining the influence of technological advancement on strategic decision making in the african broadcasting industry |
| topic | UCTD Artificial Intelligence (AI) Business model innovation (BMI) Digital transformation Monetisation models Virtual production (VP) |
| url | http://hdl.handle.net/2263/109247 |