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The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology
Mini Dissertation (MPhil (International Business))--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613661846044672 |
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| access_status_str | Open Access |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj |
| author_facet | Chiba, Manoj |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (International Business))--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109248 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:42.090Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109248 The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology Chiba, Manoj ichelp@gibs.co.za Hlongwane, Given UCTD Emerging technologies Higher education industry Intrinsic motivation Technology adoption Theory of planned behaviour Mini Dissertation (MPhil (International Business))--University of Pretoria, 2025. This quantitative research study analysed the relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market university of technology. The mounting evolution of emerging technologies continues to impact social interactions, business engagements and country adaptations, forcing organisations and legislatures to introduce and adopt to technological advancement. In the higher education industry, the adoption and integration of emerging technologies continue to lack common and unified practices that can enable the integration of such technologies into teaching and learning. Through the lens of the Theory of Planned Behaviour, 207 self-administered questionnaires were analysed to investigate the constructs relationships. The structural equation modelling analysis revealed that; (i) whilst attitude and perceived behavioural control did not have a statistically significant relationship with the intention, the relationship was observed with subjective norm, (ii) intrinsic motivation did not moderate the relationships between both subjective norm and perceived behavioural control with intention, however it negatively moderated the relationship between attitude and intention, and (iii) there was a statistically significant relationship between intrinsic motivation and the intention to adopt emerging technologies. The study modestly contributes to the developing understanding within emerging markets of the adoption behaviour of emerging technologies in higher education. Further avenues are therefore opened for future research on emerging technologies adoption behaviour with the higher education industry in emerging markets. Gordon Institute of Business Science (GIBS) MPhil (International Business) Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-03-23T09:45:51Z 2026-03-23T09:45:51Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109248 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Emerging technologies Higher education industry Intrinsic motivation Technology adoption Theory of planned behaviour The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology |
| title | The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology |
| title_full | The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology |
| title_fullStr | The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology |
| title_full_unstemmed | The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology |
| title_short | The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology |
| title_sort | relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market s university of technology |
| topic | UCTD Emerging technologies Higher education industry Intrinsic motivation Technology adoption Theory of planned behaviour |
| url | http://hdl.handle.net/2263/109248 |