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Exploring green innovation: organisational resources and product and market reconception
Mini Dissertation (MPhil (Change Leadership))--University of Pretoria, 2025.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2026
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| _version_ | 1867613647680831488 |
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| access_status_str | Open Access |
| author2 | Bogie, Jill |
| author_browse | Bogie, Jill |
| author_facet | Bogie, Jill |
| collection | Thesis |
| dc_rights_str_mv | © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (Change Leadership))--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/109658 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:28.478Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/109658 Exploring green innovation: organisational resources and product and market reconception Bogie, Jill ichelp@gibs.co.za Mokoena, Mmapula UCTD Sustainability Green innovation Organisational resources Dynamic capabilities Green product innovation Sustainability mindset Strategic orientation Leadership commitment Green skills Mini Dissertation (MPhil (Change Leadership))--University of Pretoria, 2025. This study investigates how organisations develop organisational resources (OR) to reconceive products and markets for green innovation (GI) in South‑African organisations, addressing a gap between sustainability rhetoric and practical integration. Using an interpretivist, qualitative design, semi‑structured interviews were conducted with 14 mid-to senior level leaders across various sectors (construction, consumer goods, FMCG, retail, pharmaceuticals, papermaking and recycling) and analysed through thematic analysis. Findings identify stakeholder pressure, including regulatory, customer, investor and competitor demands, as the primary external driver of GI, while leadership commitment, expressed through governance, personal conviction and resource allocation, functions as an important internal catalyst. Resource and integration constraints emerge as barriers. Core organisational resources enabling GI comprise employee green skills and empowerment, technology adoption coupled with knowledge‑management systems, and embedded research‑and‑development practices. Additionally, external partnership collaborations and brand positioning can help to build market legitimacy and are essential for product and market reconception. The results underpin an updated conceptual framework linking drivers, barriers, organisational resources, offering managerial guidance for building dynamic capabilities and orchestrating stakeholder alignment to sustain GI. The study contributes to the sustainability literature by empirically mapping the resource‑building processes of organisations operating under emerging‑market constraints and by highlighting the nuanced interplay between internal capabilities and external pressures in achieving green product and market reconception. Gordon Institute of Business Science (GIBS) MPhil (Change Leadership) Unrestricted Gordon Institute of Business Science (GIBS) SDG-09: Industry, innovation and infrastructure 2026-04-21T08:47:08Z 2026-04-21T08:47:08Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109658 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Sustainability Green innovation Organisational resources Dynamic capabilities Green product innovation Sustainability mindset Strategic orientation Leadership commitment Green skills Exploring green innovation: organisational resources and product and market reconception |
| title | Exploring green innovation: organisational resources and product and market reconception |
| title_full | Exploring green innovation: organisational resources and product and market reconception |
| title_fullStr | Exploring green innovation: organisational resources and product and market reconception |
| title_full_unstemmed | Exploring green innovation: organisational resources and product and market reconception |
| title_short | Exploring green innovation: organisational resources and product and market reconception |
| title_sort | exploring green innovation organisational resources and product and market reconception |
| topic | UCTD Sustainability Green innovation Organisational resources Dynamic capabilities Green product innovation Sustainability mindset Strategic orientation Leadership commitment Green skills |
| url | http://hdl.handle.net/2263/109658 |