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The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs

Mini Dissertation (MBA)--University of Pretoria, 2025.

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Other Authors: Ntshakala, Thembekile
Format: Thesis
Language:English
Published: University of Pretoria 2026
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access_status_str Open Access
author2 Ntshakala, Thembekile
author_browse Ntshakala, Thembekile
author_facet Ntshakala, Thembekile
collection Thesis
dc_rights_str_mv © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2025.
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institution University of Pretoria (South Africa)
language English
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license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2026
publishDateRange 2026
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spelling oai:repository.up.ac.za:2263/109668 The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs Ntshakala, Thembekile ichelp@gibs.co.za Motsatsi, Thabitha UCTD Information asymmetry AI-enabled tools Digital footprints SME financing Signalling theory Mini Dissertation (MBA)--University of Pretoria, 2025. Information asymmetry remains a critical barrier to Small and Medium Enterprises (SMEs) financing in South Africa, with traditional credit assessment mechanisms failing to recognise the creditworthiness of viable enterprises. Digital transformation and AI-enabled technologies present potential new signalling mechanisms that could bridge this gap. This quantitative study examined whether AI-enabled tool adoption, digital footprints, and SME credibility influence loan approval outcomes for South African SMEs that applied for loans within a 12-month period. Data were collected through structured surveys and analysed using Bayesian logistic regression to test four hypotheses grounded in signalling theory and information asymmetry theory. Results revealed that AI adoption demonstrated strong model-level evidence and moderate interaction effects with credibility, both receiving partial support/association. However, digital footprints and credibility independently showed insufficient evidence to reliably predict loan approval. Credibility functions as a complementary signal that gains relevance when combined with AI adoption or hard financial metrics. Traditional financial indicators such as firm size, operational maturity, and cash flow capacity remain primarily associated with lending decisions. The study concludes that while digital signals are acknowledged by lenders, they function as transitional indicators requiring institutional maturation before becoming decisive factors in South Africa's conservative banking environment. Gordon Institute of Business Science (GIBS) MBA Unrestricted Gordon Institute of Business Science (GIBS) SDG-08: Decent work and economic growth 2026-04-21T08:48:01Z 2026-04-21T08:48:01Z 2026-05-05 2025 Mini Dissertation * A2025 http://hdl.handle.net/2263/109668 en © 2025 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Information asymmetry
AI-enabled tools
Digital footprints
SME financing
Signalling theory
The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs
title The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs
title_full The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs
title_fullStr The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs
title_full_unstemmed The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs
title_short The influence of AI-enabled tool adoption, digital footprints, and SME credibility on loan approvals: a quantitative study of South African SMEs
title_sort influence of ai enabled tool adoption digital footprints and sme credibility on loan approvals a quantitative study of south african smes
topic UCTD
Information asymmetry
AI-enabled tools
Digital footprints
SME financing
Signalling theory
url http://hdl.handle.net/2263/109668