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Towards a model for digital distribution and value capture in the South African music industry

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Kumar, Dinesh
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Kumar, Dinesh
author_browse Kumar, Dinesh
author_facet Kumar, Dinesh
collection Thesis
dc_rights_str_mv © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:40:02.981Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/22812 Towards a model for digital distribution and value capture in the South African music industry Kumar, Dinesh ichelp@gibs.co.za Nkala, Dumisani Nomagugu UCTD Mobile broadband Streaming model Access model Ownership model Download model Broadband internet South african music industry Itunes Spotify Digital markets Digital distribution Value capture Dissertation (MBA)--University of Pretoria, 2012. New digital distribution and value capture models have emerged on the global music industry scene in the last ten years. These models are highly dependent on a strong underlying communications and broadband internet infrastructure which is largely present in most developed markets. South Africa, however, is a developing country whose broadband infrastructure is still nascent and not as widely available or accessible. Due to the permeation of mobile technology, most broadband internet access is likely to occur through the mobile networks in most developing markets. This stands in stark contrast to developed markets where broadband internet access occurs primarily via fixed line infrastructure with mobile as a secondary option.This research set out to investigate whether digital value distribution and value capture models which succeeded in developed countries would be suitable for the South African music industry given the broadband infrastructure constraints and the different internet access methodologies prevalent in this developing market. This research employed an exploratory research methodology in order to investigate this question and found that a mixture of value distribution and value capture models would address the entire market requirement, with mobile-centric digital distribution models being most suitable for mass market deployment. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T13:48:19Z 2013-04-30 2013-09-06T13:48:19Z 2012-04-25 2012 2013-02-24 Dissertation Nkala, DN 2012, Towards a model for digital distribution and value capture in the South African music industry, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22812 > F13/4/242/zw http://hdl.handle.net/2263/22812 http://upetd.up.ac.za/thesis/available/etd-02242013-110629/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Mobile broadband
Streaming model
Access model
Ownership model
Download model
Broadband internet
South african music industry
Itunes
Spotify
Digital markets
Digital distribution
Value capture
Towards a model for digital distribution and value capture in the South African music industry
title Towards a model for digital distribution and value capture in the South African music industry
title_full Towards a model for digital distribution and value capture in the South African music industry
title_fullStr Towards a model for digital distribution and value capture in the South African music industry
title_full_unstemmed Towards a model for digital distribution and value capture in the South African music industry
title_short Towards a model for digital distribution and value capture in the South African music industry
title_sort towards a model for digital distribution and value capture in the south african music industry
topic UCTD
Mobile broadband
Streaming model
Access model
Ownership model
Download model
Broadband internet
South african music industry
Itunes
Spotify
Digital markets
Digital distribution
Value capture
url http://hdl.handle.net/2263/22812
http://upetd.up.ac.za/thesis/available/etd-02242013-110629/