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The role of consumer behaviour in South Africa’s short term microinsurance
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613460652621824 |
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| access_status_str | Open Access |
| author2 | Corder, Clive |
| author_browse | Corder, Clive |
| author_facet | Corder, Clive |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/22813 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:30.275Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/22813 The role of consumer behaviour in South Africa’s short term microinsurance Corder, Clive ichelp@gibs.co.za Ntuli, Sibusiso Ntobeko Dawn UCTD Short term microinsurance Financial inclusion Collectivism Bottom of the pyramid Consumer behaviour Dissertation (MBA)--University of Pretoria, 2012. This research is concerned with understanding the role of consumer behaviour in microinsurance. There are notable factors such as premium flexibility, household income and marital status which serve as demand determinants of microinsurance; however the ultimate challenge is to influence consumer behaviour enabling growth of this insurance product. An established microinsurance sector results in the financial inclusion of low income consumers currently situated at the Bottom of the Pyramid, this is followed by economic development and subsequently economic growth for the broader society.Data was collected using a questionnaire from participants residing in East Bank, Alexandra, a South African township with a significant number of households in the LSM 1-4. The questionnaire collected data relating to basic financial services, characteristics of the Bottom of the Pyramid, as well as short term microinsurance demand.The findings show an immediate need towards the understanding of consumer behaviour by microinsurance stakeholders, including government and the private sector. It is only through innovation, partnership and low income consumer understanding that the desired levels of microinsurance demand will be attained. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T13:48:22Z 2013-04-30 2013-09-06T13:48:22Z 2013-04-25 2012 2013-02-24 Dissertation Ntuli, SND 2012, The role of consumer behaviour in South Africa’s short term microinsurance, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22813 > F13/4/244/zw http://hdl.handle.net/2263/22813 http://upetd.up.ac.za/thesis/available/etd-02242013-111957/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Short term microinsurance Financial inclusion Collectivism Bottom of the pyramid Consumer behaviour The role of consumer behaviour in South Africa’s short term microinsurance |
| title | The role of consumer behaviour in South Africa’s short term microinsurance |
| title_full | The role of consumer behaviour in South Africa’s short term microinsurance |
| title_fullStr | The role of consumer behaviour in South Africa’s short term microinsurance |
| title_full_unstemmed | The role of consumer behaviour in South Africa’s short term microinsurance |
| title_short | The role of consumer behaviour in South Africa’s short term microinsurance |
| title_sort | role of consumer behaviour in south africa s short term microinsurance |
| topic | UCTD Short term microinsurance Financial inclusion Collectivism Bottom of the pyramid Consumer behaviour |
| url | http://hdl.handle.net/2263/22813 http://upetd.up.ac.za/thesis/available/etd-02242013-111957/ |