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The viability of on-demand air travel in dynamic markets

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Pretorius, Pieter
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Pretorius, Pieter
author_browse Pretorius, Pieter
author_facet Pretorius, Pieter
collection Thesis
dc_rights_str_mv © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
id oai:repository.up.ac.za:2263/22821
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:38:03.802Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/22821 The viability of on-demand air travel in dynamic markets Pretorius, Pieter ichelp@gibs.co.za Redelinghuys, Martyn Jan Josef UCTD Economic growth Human capital Productivity Air taxi On-demand air travel Dissertation (MBA)--University of Pretoria, 2012. Business travel has become a considerable part of the daily lives of scarce human resources. Adding to the frustration is the requirement to travel with the current available modes of transport in developing countries, which effectively create a constraint in the ability of scarce human resources to apply their limited time more effectively.This study seeked to understand how and why business travel impacts the productivity of scarce human capital as well as how alternative methods of travel can contribute to increased productivity. In the study the researcher aimed to determine if an on-demand air travel service could be viable in a dynamic market such as South Africa and if so, what value a successful implementation will add to a company and the country.The research was conducted by making use of a descriptive quantitative study over two populations namely business travellers and aircraft pilots. This allowed the researcher to answer the three research questions that were identified.The study has found that not only productivity, but also the work-life balance of scarce human capital is affected negatively by the requirement to conduct business travel. It was also found that on-demand air travel could soon be a viable alternative mode of transport in dynamic markets, which would contribute to improved productivity levels of scarce human capital. This in turn will stimulate company growth and ultimately increase the overall economic growth of the country. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T13:48:32Z 2013-04-30 2013-09-06T13:48:32Z 2013-04-25 2012 2013-02-24 Dissertation Redelinghuys, MJJ 2012, The viability of on-demand air travel in dynamic markets , MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22821 > F13/4/254/zw http://hdl.handle.net/2263/22821 http://upetd.up.ac.za/thesis/available/etd-02242013-121709/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Economic growth
Human capital
Productivity
Air taxi
On-demand air travel
The viability of on-demand air travel in dynamic markets
title The viability of on-demand air travel in dynamic markets
title_full The viability of on-demand air travel in dynamic markets
title_fullStr The viability of on-demand air travel in dynamic markets
title_full_unstemmed The viability of on-demand air travel in dynamic markets
title_short The viability of on-demand air travel in dynamic markets
title_sort viability of on demand air travel in dynamic markets
topic UCTD
Economic growth
Human capital
Productivity
Air taxi
On-demand air travel
url http://hdl.handle.net/2263/22821
http://upetd.up.ac.za/thesis/available/etd-02242013-121709/