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Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry
Dissertation (MCom)--University of Pretoria, 2006.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613670861701120 |
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| access_status_str | Open Access |
| author2 | Steyn, Benita |
| author_browse | Steyn, Benita |
| author_facet | Steyn, Benita |
| collection | Thesis |
| dc_rights_str_mv | © 2003, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2006. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/22917 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:50.639Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/22917 Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry Steyn, Benita komtlr@puk.ac.za Le Roux, Tanya Communication Roles Career constraints UCTD Dissertation (MCom)--University of Pretoria, 2006. Various authors from countries as diverse as South Africa, the Netherlands, Britain and the United States of America, reported the existence of constraints in corporate communication practitioner career advancement (Moss, 2000:1,6; Moss, Warnaby&Newman, 2000:277,302; Plowman, 1998:243; Spicer, 1997:84; Steyn, 1999:21; Steyn, 2000a:2; Steyn, 2000b:70; Steyn&Puth, 2000:3,7,10,12; Van Ruler, 1997:263; Visagie, 1999:148). Their findings have prompted this exploratory phenomenological research. The primary objective of this research is to explore some corporate communication practitioners’ perceptions of the constraints experienced in advancing to more senior corporate communication roles in the South African banking industry. The research is approached from the excellence and feminist meta-theoretical perspectives. In particular it is based on the strategic contingency theory, organisational structure theory, power-control theory, interpersonal perception theory and corporate communication roles theory. The study focuses on two concepts, namely ‘constraints’ and ‘role’. The research reflected a snapshot in time of the current communication practitioner’s emotional, relational or situational experience of their efforts to advance their careers. The aim was not to support or validate any pre-selected model or theory, but rather to embrace the constraint in a non-assumptive manner as it unfolds from the perspective of the communication practitioner experiencing it (Callahan, 2000:105; Scannell-Desch, 2000). From the findings of the research, one could argue that there are various individual, organisational and professional career constraints that practitioners experience in trying to advance their careers. Over and above the constraints noted in literature, the study identified a few more constraints such as organisational politics, the time spent in the organisation, the practitioner’s lack of networking and relationship building skills, lack of knowledge of overseas practice and the lack of standardisation of communication practitioner deliverables. Communication Management MCom Unrestricted 2013-09-06T14:00:22Z 2005-03-03 2013-09-06T14:00:22Z 2003-12-01 2006-03-03 2005-03-02 Dissertation Le Roux, T 2006-03-03, Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/22917> http://hdl.handle.net/2263/22917 http://upetd.up.ac.za/thesis/available/etd-03022005-142609/ © 2003, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Communication Roles Career constraints UCTD Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry |
| title | Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry |
| title_full | Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry |
| title_fullStr | Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry |
| title_full_unstemmed | Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry |
| title_short | Practitioner’s constraints in advancing to more senior corporate communication roles : An exploratory study in the South African banking industry |
| title_sort | practitioner s constraints in advancing to more senior corporate communication roles an exploratory study in the south african banking industry |
| topic | Communication Roles Career constraints UCTD |
| url | http://hdl.handle.net/2263/22917 http://upetd.up.ac.za/thesis/available/etd-03022005-142609/ |