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Evaluating the effects of corporate reputation on employee engagement
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613669856116736 |
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| access_status_str | Open Access |
| author2 | Kleyn, Nicola |
| author_browse | Kleyn, Nicola |
| author_facet | Kleyn, Nicola |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23051 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:49.883Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23051 Evaluating the effects of corporate reputation on employee engagement Kleyn, Nicola ichelp@gibs.co.za Shirin, Artyom UCTD Psychological contract Employee engagement Structural equation modelling (SEM) Corporate reputation Dissertation (MBA)--University of Pretoria, 2012. This study explores the previously less researched impact of corporate reputation on employees, more specifically on employee engagement. Employee engagement and corporate reputation are concepts that have been receiving attention in both business and academia alike, especially in view of the economic turmoil of the past decade as both constructs have been shown to affect profits. The study was designed in a way to measure the impact of employees’ perceptions of corporate reputation on their engagement with the corporation, while controlling for the state of their psychological contract with the organisation. An online survey of 509 employees from a large South African bank provided the data to which a Structural Equation Model (SEM) emanating from the theoretical background was fitted. The results of the model unequivocally confirmed that corporate reputation perceptions are an important predictor of employee engagement. It was also found that psychological contract breach influences both perceptions of reputation by employees and employee engagement directly. The implication is that corporate reputation can have a strong influence on tangible results through employee engagement. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T14:24:09Z 2013-04-30 2013-09-06T14:24:09Z 2013-04-25 2012 2013-03-09 Dissertation Shirin, A 2012, Evaluating the effects of corporate reputation on employee engagement, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23051 > F13/4/285/zw http://hdl.handle.net/2263/23051 http://upetd.up.ac.za/thesis/available/etd-03092013-154822/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Psychological contract Employee engagement Structural equation modelling (SEM) Corporate reputation Evaluating the effects of corporate reputation on employee engagement |
| title | Evaluating the effects of corporate reputation on employee engagement |
| title_full | Evaluating the effects of corporate reputation on employee engagement |
| title_fullStr | Evaluating the effects of corporate reputation on employee engagement |
| title_full_unstemmed | Evaluating the effects of corporate reputation on employee engagement |
| title_short | Evaluating the effects of corporate reputation on employee engagement |
| title_sort | evaluating the effects of corporate reputation on employee engagement |
| topic | UCTD Psychological contract Employee engagement Structural equation modelling (SEM) Corporate reputation |
| url | http://hdl.handle.net/2263/23051 http://upetd.up.ac.za/thesis/available/etd-03092013-154822/ |