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Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613643182440448 |
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| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23231 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:24.464Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23231 Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household Goldman, Michael upetd@up.ac.za Pillay, Devan UCTD Energy conservation Dissertation (MBA)--University of Pretoria, 2010. The primary focus of this body of research is to understand the drivers of consumer behaviour, towards electricity conservation in South African households. The underlying rationale is to influence a reduction in energy consumption by stimulating energy efficient behaviours, thereby reducing the impact of energy use on the environment. The outcomes shall be of benefit to policy makers who need to introduce the most effective interventions, and businesses that are engaged in the design and manufacture of energy efficient technologies and services. Owing to the limited research in South Africa on the subject of electricity conservation behaviour, the study applied a qualitative research methodology to validate the existing theory on energy efficient consumer behaviour, as well as to establish new insights from South African residential electricity consumers. The research findings are consistent with that of past research conducted in the US and Europe with the major difference noted on the level of environmental consciousness. While South Africans are conscious of the concepts of climate change and environmental degradation, they do not readily perceive domestic consumption of electricity as having a detrimental impact on the environment. Their foremost motivation to conserve electricity is inspired by the personal financial savings or potential savings, rather than to appease their conscience with regard to environmental impact. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T14:48:50Z 2010-06-01 2013-09-06T14:48:50Z 2010-03-16 2010-06-01 2010-03-16 Dissertation Pillay, D 2008, Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23231 > G10/71/mh http://hdl.handle.net/2263/23231 http://upetd.up.ac.za/thesis/available/etd-03162010-125027/ © 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Energy conservation Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household |
| title | Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household |
| title_full | Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household |
| title_fullStr | Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household |
| title_full_unstemmed | Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household |
| title_short | Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household |
| title_sort | electricity conservation factors influencing sustainable energy efficient consumer behaviour in the south african household |
| topic | UCTD Energy conservation |
| url | http://hdl.handle.net/2263/23231 http://upetd.up.ac.za/thesis/available/etd-03162010-125027/ |