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Motivational drivers of South African ecopreneurs
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613598296047616 |
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| access_status_str | Open Access |
| author2 | Sandrock, Judith Norah |
| author_browse | Sandrock, Judith Norah |
| author_facet | Sandrock, Judith Norah |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23266 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:41.391Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23266 Motivational drivers of South African ecopreneurs Sandrock, Judith Norah ichelp@gibs.co.za Bosman, Neville James UCTD Motivation Ecopreneurs Passion and values Entrepreneurs Dissertation (MBA)--University of Pretoria, 2012. Ecopreneurs are those entrepreneurs who sell green services or products, for profit. The research on this sub-category of entrepreneurship is still in its infancy, especially in South Africa. The focus of this study is to undertake research to understand the motivational drivers of ecopreneurs, why they decide to start and run their green businesses, and if and how that may differ from the general population of entrepreneurs. The findings in this research report will be compared to the existing body of literature on ecopreneurial motivations outside of South Africa.This research project comprises ten in-depth interviews with ecopreneurs in South Africa. Ecopreneurs were interviewed face-to-face, in an unstructured format. Secondary sources of data such as printed marketing material and company web sites were also collected.The research found that ecopreneurs in South Africa were motivated by ten factors, in order of prevalence: passion and meaning; identifying a gap in the market; values; money; disruption and change; independence; family-related motivators; dealing with pleasant people; vision and the least prevalent, work-related motivators. Ecopreneurs and entrepreneurs appear to have quite similar motivations, aside from their passion and values. Their economic motivations were found to be secondary to other motivations like passion and values.There was a lack in diversity in the sample and the country context of South Africa influences the results.This is the first sample of ecopreneurs of its kind in South Africa and given the gaps in the literature, especially in South Africa, a total of ten suggestions were made for future research. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T14:49:55Z 2013-04-25 2013-09-06T14:49:55Z 2013-04-25 2012 2013-03-16 Dissertation Bosman, NJ 2012, Motivational drivers of South African ecopreneurs, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23266 > F13/4/348/zw http://hdl.handle.net/2263/23266 http://upetd.up.ac.za/thesis/available/etd-03162013-103717/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Motivation Ecopreneurs Passion and values Entrepreneurs Motivational drivers of South African ecopreneurs |
| title | Motivational drivers of South African ecopreneurs |
| title_full | Motivational drivers of South African ecopreneurs |
| title_fullStr | Motivational drivers of South African ecopreneurs |
| title_full_unstemmed | Motivational drivers of South African ecopreneurs |
| title_short | Motivational drivers of South African ecopreneurs |
| title_sort | motivational drivers of south african ecopreneurs |
| topic | UCTD Motivation Ecopreneurs Passion and values Entrepreneurs |
| url | http://hdl.handle.net/2263/23266 http://upetd.up.ac.za/thesis/available/etd-03162013-103717/ |