Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Corporate reputation management : reconciling identity-image gaps
Dissertation (MBA)--University of Pretoria, 2012.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Published: |
University of Pretoria
2013
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613522772361216 |
|---|---|
| access_status_str | Open Access |
| author2 | Kleyn, Nicola |
| author_browse | Kleyn, Nicola |
| author_facet | Kleyn, Nicola |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23270 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:29.594Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23270 Corporate reputation management : reconciling identity-image gaps Kleyn, Nicola ichelp@gibs.co.za Tromp, Sallyanne Lindsey UCTD Directors Corporate image Corporate reputation Corporate identity Dissertation (MBA)--University of Pretoria, 2012. A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T14:50:06Z 2013-04-29 2013-09-06T14:50:06Z 2013-04-25 2012 2013-03-16 Dissertation Tromp, SL 2012, Corporate reputation management : reconciling identity-image gaps, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23270 > F13/4/342/zw http://hdl.handle.net/2263/23270 http://upetd.up.ac.za/thesis/available/etd-03162013-111745/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Directors Corporate image Corporate reputation Corporate identity Corporate reputation management : reconciling identity-image gaps |
| title | Corporate reputation management : reconciling identity-image gaps |
| title_full | Corporate reputation management : reconciling identity-image gaps |
| title_fullStr | Corporate reputation management : reconciling identity-image gaps |
| title_full_unstemmed | Corporate reputation management : reconciling identity-image gaps |
| title_short | Corporate reputation management : reconciling identity-image gaps |
| title_sort | corporate reputation management reconciling identity image gaps |
| topic | UCTD Directors Corporate image Corporate reputation Corporate identity |
| url | http://hdl.handle.net/2263/23270 http://upetd.up.ac.za/thesis/available/etd-03162013-111745/ |