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Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group

Dissertation (MBA)--University of Pretoria, 2010.

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Other Authors: Davies, Martyn
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Davies, Martyn
author_browse Davies, Martyn
author_facet Davies, Martyn
collection Thesis
dc_rights_str_mv © 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2010.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:37:47.729Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/23284 Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group Davies, Martyn upetd@up.ac.za Singh, Shasika UCTD International business enterprise Dissertation (MBA)--University of Pretoria, 2010. Motivation for this research was driven by the fact that even though telecommunications is regarded as the primary sector driving overall infrastructure development in emerging economies, it is acknowledged that the area of telecommunications internationalisation is relatively new. The MTN Group’s internationalisation strategy on the African continent was used as the object of study. Drawbacks to traditional theories were explored in terms of fast-paced internationalisation. A conceptual framework (figure 2.1) was created from loosely-held concepts extracted from the literature review. Qualitative data analysis of the in-depth interviews conducted with 15 respondents in executive and senior roles, revealed a validation of the constructs in the conceptual framework as factors influencing MTN’s internationalisation strategy. The conceptual framework that emerged from the findings was found to represent an integrated view of the dynamism in which micro (entry mode, entry timing, firm size, and entrepreneurial proclivity) and macro (institutional development, culture, and country of origin effects) level constructs simultaneously influenced MTN’s rapid internationalisation on the African continent. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T14:51:35Z 2010-06-04 2013-09-06T14:51:35Z 2010-03-17 2010-06-04 2010-03-17 Dissertation Singh, S 2008, Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23284 > G10/95/mh http://hdl.handle.net/2263/23284 http://upetd.up.ac.za/thesis/available/etd-03172010-113713/ © 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
International business enterprise
Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group
title Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group
title_full Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group
title_fullStr Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group
title_full_unstemmed Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group
title_short Y’ello Africa internationalisation of an emerging market multinational : a case study of South Africa's MTN Group
title_sort y ello africa internationalisation of an emerging market multinational a case study of south africa s mtn group
topic UCTD
International business enterprise
url http://hdl.handle.net/2263/23284
http://upetd.up.ac.za/thesis/available/etd-03172010-113713/