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The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa

Dissertation (MBA)--University of Pretoria, 2010.

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Other Authors: Goldman, Michael
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Goldman, Michael
author_browse Goldman, Michael
author_facet Goldman, Michael
collection Thesis
dc_rights_str_mv © 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria
description Dissertation (MBA)--University of Pretoria, 2010.
format Thesis
id oai:repository.up.ac.za:2263/23287
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:37:17.367Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/23287 The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa Goldman, Michael upetd@up.ac.za Smith, Kirsten UCTD Low income consumers Dissertation (MBA)--University of Pretoria, 2010. This study aimed to investigate the adoption and the use of first-order retail banking product by those individuals who are classified as being low-income earners and who reside (for the purposes of employment) in urban and periurban areas. The Financial Sector Charter of 2003 stated that the improvement and consequent increase in the access to formal financial services could contribute towards sustained economic growth, development and social transformation in South Africa. The purpose of this research is to gain insight into the adoption and usage of first-order retail banking products in an effort to better understand what could be done to improve access to these services and products. A total of 140 individuals across three sectors were interviewed with regards to their adoption of, use of and perceptions of banking institutions and bank accounts in South Africa. The results, in graphic form, were analysed in order to discern similarities and / or discrepancies so that conclusions could be drawn. It was concluded that while banking institutions and bank accounts were seen in a positive light, perceptions regarding the purpose and functionality of banking institutions and bank accounts as well as the available products and their usage, came across as being the largest hindrance to first-order retail banking product adoption and usage amongst low-income individuals in the urban and peri-urban areas. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T14:51:49Z 2010-06-07 2013-09-06T14:51:49Z 2009-04-01 2010-06-07 2010-03-17 Dissertation Smith, KV 2008, The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23287 > G10/97/ag http://hdl.handle.net/2263/23287 http://upetd.up.ac.za/thesis/available/etd-03172010-114906/ © 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria
spellingShingle UCTD
Low income consumers
The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
title The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
title_full The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
title_fullStr The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
title_full_unstemmed The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
title_short The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
title_sort use and adoption of first order retail banking products by the urban and peri urban employed low income populace of south africa
topic UCTD
Low income consumers
url http://hdl.handle.net/2263/23287
http://upetd.up.ac.za/thesis/available/etd-03172010-114906/