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Could green-marketing be a sustainable competitive advantage for retailers within South Africa?
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613588616642560 |
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| access_status_str | Open Access |
| author2 | Machado, Ricardo |
| author_browse | Machado, Ricardo |
| author_facet | Machado, Ricardo |
| collection | Thesis |
| dc_rights_str_mv | © 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23316 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:32.434Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23316 Could green-marketing be a sustainable competitive advantage for retailers within South Africa? Machado, Ricardo upetd@up.ac.za Allen, Tracey UCTD Green marketing Dissertation (MBA)--University of Pretoria, 2010. Global consumer spending trends indicated a growth in the popularity and support of green-marketing in many retailers within the formal sector with the exception of South Africa (SA). The research contained in this study therefore sets out to gain understanding of whether retailers within the formal sector of SA thought green-marketing could create a sustainable competitive advantage for them. Rigorous and methodologically sound exploratory case study research was conducted where the literature reviewed provided no answers, with the result of research questions. The design of this study was multiple unit of case analysis within an embedded design. The context was retailers within SA formal sector; the case was Massmart with two embedded units of analysis being Builders Warehouse (1) and Makro (2). The results were then used to address the primary research objective, to discover if green-marketing could be a sustainable competitive advantage for retailers within SA. Findings of this study suggested that the SA retail market would evolve towards pursuing a green-marketing strategy, firstly to achieve a short-term competitive advantage; however the competitive advantage would not be sustainable due to green-marketing becoming the norm and not the exception. Furthermore, in the long-term, retailers who do not engage in a green-marketing strategy will not be sustainable within SA. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T14:57:04Z 2010-06-15 2013-09-06T14:57:04Z 2008-04-01 2010-06-15 2010-03-18 Dissertation Allen, T 2007, Green-marketing : could green-marketing be a sustainable competitive advantage for retailers within South Africa?, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23316 > G10/116/ag http://hdl.handle.net/2263/23316 http://upetd.up.ac.za/thesis/available/etd-03182010-160429/ © 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Green marketing Could green-marketing be a sustainable competitive advantage for retailers within South Africa? |
| title | Could green-marketing be a sustainable competitive advantage for retailers within South Africa? |
| title_full | Could green-marketing be a sustainable competitive advantage for retailers within South Africa? |
| title_fullStr | Could green-marketing be a sustainable competitive advantage for retailers within South Africa? |
| title_full_unstemmed | Could green-marketing be a sustainable competitive advantage for retailers within South Africa? |
| title_short | Could green-marketing be a sustainable competitive advantage for retailers within South Africa? |
| title_sort | could green marketing be a sustainable competitive advantage for retailers within south africa |
| topic | UCTD Green marketing |
| url | http://hdl.handle.net/2263/23316 http://upetd.up.ac.za/thesis/available/etd-03182010-160429/ |