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Benefits and barriers emerging market SME’s face when adopting e-commerce

Dissertation (MBA)--University of Pretoria, 2010.

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Other Authors: Kruger, Hendrik J.C.
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Kruger, Hendrik J.C.
author_browse Kruger, Hendrik J.C.
author_facet Kruger, Hendrik J.C.
collection Thesis
dc_rights_str_mv © 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria
description Dissertation (MBA)--University of Pretoria, 2010.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:38:17.431Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/23416 Benefits and barriers emerging market SME’s face when adopting e-commerce Kruger, Hendrik J.C. UCTD Technological innovation Dissertation (MBA)--University of Pretoria, 2010. The study aims to research the possible benefits that SME’s can attain as well as any barriers that they face in an emerging market economy when adopting e-commerce. E-commerce has been growing globally at an astounding rate and even more so in the emerging markets, albeit from a low base. The expectation is that with the looming FIFA World Cup during 2010 in South Africa, more reliance will be put on the adoption of e-commerce’s functionality by Small and Medium Enterprises (SME’s), both in the Business-to-business (B2B) and Business-to- Customers (B2C) sectors. The research instrument utilised in this quantitative research takes the format of a survey which will explore some of the factors affecting the SME’s. The study aims to prove that certain barriers, or perceived barriers, actually does exist specifically in an emerging market like South Africa, and that when they are overcome, there definitely are benefits for the SME’s that have taken the decision to adopt e-commerce. It also interrogates the effect that the owners view on technology has on the decision to adopt e-commerce and once the internet has been acquired, how successful the SME leverage of the internet functionalities. Gordon Institute of Business Science (GIBS) Unrestricted 2013-09-06T15:17:28Z 2010-06-16 2013-09-06T15:17:28Z 2008-04-01 2010-06-16 2010-03-23 Dissertation Kruger, HJC 2007, Benefits and barriers emerging market SME’s face when adopting e-commerce, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23416 > G10/147/ag http://hdl.handle.net/2263/23416 http://upetd.up.ac.za/thesis/available/etd-03232010-134835/ © 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria
spellingShingle UCTD
Technological innovation
Benefits and barriers emerging market SME’s face when adopting e-commerce
title Benefits and barriers emerging market SME’s face when adopting e-commerce
title_full Benefits and barriers emerging market SME’s face when adopting e-commerce
title_fullStr Benefits and barriers emerging market SME’s face when adopting e-commerce
title_full_unstemmed Benefits and barriers emerging market SME’s face when adopting e-commerce
title_short Benefits and barriers emerging market SME’s face when adopting e-commerce
title_sort benefits and barriers emerging market sme s face when adopting e commerce
topic UCTD
Technological innovation
url http://hdl.handle.net/2263/23416
http://upetd.up.ac.za/thesis/available/etd-03232010-134835/