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Consumer behaviour of the black middle class within the passenger vehicle market in South Africa
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613673344729088 |
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| access_status_str | Open Access |
| author2 | Machado, Ricardo |
| author_browse | Machado, Ricardo |
| author_facet | Machado, Ricardo |
| collection | Thesis |
| dc_rights_str_mv | © 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23464 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:53.208Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23464 Consumer behaviour of the black middle class within the passenger vehicle market in South Africa Machado, Ricardo upetd@up.ac.za Moodley, Desagen UCTD Consumer behaviour Dissertation (MBA)--University of Pretoria, 2010. Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study was to determine the factors that influence the decision-making process of the black middle class when purchasing a passenger vehicle in South Africa. Results of the study confirmed that the steps in the decision making process were followed by this segment of the population. Further analysis resulted in establishing both the product and situational factors that played a vital role in influencing the purchase decision. It was concluded that the majority of the black middle class, purchase vehicles primarily out of necessity and circumstances. Information sources including but not limited to influential family members were extensively used by this segment, resulting in an informed decision. This study also established that extensive alternative evaluation of vehicle brand options were conducted by the black middle class. Risks factors were also determined which suggested a strong weighting towards financial implications of such a decision. The majority confirmed that that they were satisfied with their choices and the value derived from their purchases. It was concluded that the same or a similar process of decision-making would be followed by the black middle class when purchasing a passenger vehicle. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T15:24:50Z 2010-06-17 2013-09-06T15:24:50Z 2008-04-03 2010-06-17 2010-03-25 Dissertation Moodley, D 2007, Consumer behaviour of the Black middle class within the passenger vehicle market in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23464 > G10/170/ag http://hdl.handle.net/2263/23464 http://upetd.up.ac.za/thesis/available/etd-03252010-135417/ © 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Consumer behaviour Consumer behaviour of the black middle class within the passenger vehicle market in South Africa |
| title | Consumer behaviour of the black middle class within the passenger vehicle market in South Africa |
| title_full | Consumer behaviour of the black middle class within the passenger vehicle market in South Africa |
| title_fullStr | Consumer behaviour of the black middle class within the passenger vehicle market in South Africa |
| title_full_unstemmed | Consumer behaviour of the black middle class within the passenger vehicle market in South Africa |
| title_short | Consumer behaviour of the black middle class within the passenger vehicle market in South Africa |
| title_sort | consumer behaviour of the black middle class within the passenger vehicle market in south africa |
| topic | UCTD Consumer behaviour |
| url | http://hdl.handle.net/2263/23464 http://upetd.up.ac.za/thesis/available/etd-03252010-135417/ |