Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Consumer motivations in forecourt convenience retailing in South Afica
Dissertation (MBA)--University of Pretoria, 2010.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Published: |
University of Pretoria
2013
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613459002163200 |
|---|---|
| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2006 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23654 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:28.597Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23654 Consumer motivations in forecourt convenience retailing in South Afica Goldman, Michael upetd@up.ac.za Molefe, Montoeli Mosikoane UCTD Retail trade Dissertation (MBA)--University of Pretoria, 2010. The proliferation of forecourt convenience shops in South Africa spawned an entirely new model within an existing fuel sales business model. Conversely South Africa’s regulated fuel industry was stunned by a near merger of Sasol and Engen, which led to petrol stations looking for new ways to attract business. The forecourt convenience shops are not price regulated and hence have become a strategic revenue generator for petrol station operators. These factors made the study of consumer motivations in forecourt convenience retailing necessary.Specific research hypotheses were formulated, based on a literature review, in order to prove or disprove the researcher’s viewpoint and fully appreciate consumer motivations. A survey of 115 convenience shop patrons was undertaken, the data was analysed statistically and hypotheses were then either rejected or failed to be rejected.Petrol brands play no role in consumer motivations, while forecourt shops independently play a role in why people shop. Age plays no role in motivations, whereas gender does, as more men shop at forecourt shops than do women. White people buy more from these outlets than non-whites. Hygiene factors and motivators do not lead to greater spending, but motivators alone lead to repatronage. Total customer experience leads people to shop more often. Price plays no role in customers’ intentions to repatronise the stores. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T15:43:24Z 2010-06-29 2013-09-06T15:43:24Z 2007-04-08 2010-06-29 2010-03-31 Dissertation Molefe, MM 2006, Consumer motivations in forecourt convenience retailing in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23654 > G10/246/ag http://hdl.handle.net/2263/23654 http://upetd.up.ac.za/thesis/available/etd-03312010-124402/ © 2006 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Retail trade Consumer motivations in forecourt convenience retailing in South Afica |
| title | Consumer motivations in forecourt convenience retailing in South Afica |
| title_full | Consumer motivations in forecourt convenience retailing in South Afica |
| title_fullStr | Consumer motivations in forecourt convenience retailing in South Afica |
| title_full_unstemmed | Consumer motivations in forecourt convenience retailing in South Afica |
| title_short | Consumer motivations in forecourt convenience retailing in South Afica |
| title_sort | consumer motivations in forecourt convenience retailing in south afica |
| topic | UCTD Retail trade |
| url | http://hdl.handle.net/2263/23654 http://upetd.up.ac.za/thesis/available/etd-03312010-124402/ |