Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Winners and losers : the evolution of consumer spending mix as emerging markets mature
Dissertation (MBA)--University of Pretoria, 2010.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Published: |
University of Pretoria
2013
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613661329096704 |
|---|---|
| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2006 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23697 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:41.715Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23697 Winners and losers : the evolution of consumer spending mix as emerging markets mature Goldman, Michael upetd@up.ac.za Van der Bergh, Juanita UCTD Consumption Dissertation (MBA)--University of Pretoria, 2010. Selling to emerging consumers is no small challenge, especially when a multinational is unfamiliar with a country’s distinctive consumer terrain. The objective of this research was to inform decision-makers in multinationals and domestic firms seeking investment opportunities to grow volume and margins in emerging markets. Consumer spending trends and economic data were analysed in order to assist companies to identify products and service categories (“winners”) to compete in within selected emerging markets. A literature review was followed by quantitative analysis of consumer spending trends in seventeen emerging markets selected from low-income, middle-income and upper-middle-income economies, as classified by the World Bank. Visual representation and inspection, as well as descriptive statistics of the data, were followed by statistical analysis. The paired sample t-test, the Wilcoxon test and stepwise regression techniques were used to test the research questions. The findings suggest that the services category, specifically education and medical services, gained significant share of consumer spending. The durable goods category share remained flat and generic “losers” emerged mainly from the non-durable goods and semi-durable goods sub-categories. It seems as though few generic winners and losers exist and that a country-by-country analysis needs to be conducted. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T15:44:36Z 2010-07-02 2013-09-06T15:44:36Z 2007-04-07 2010-07-02 2010-04-01 Dissertation Van der Bergh, J 2006, Winners and losers : the evolution of consumer spending mix as emerging markets mature, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23697 > G10/279/ag http://hdl.handle.net/2263/23697 http://upetd.up.ac.za/thesis/available/etd-04012010-140243/ © 2006 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Consumption Winners and losers : the evolution of consumer spending mix as emerging markets mature |
| title | Winners and losers : the evolution of consumer spending mix as emerging markets mature |
| title_full | Winners and losers : the evolution of consumer spending mix as emerging markets mature |
| title_fullStr | Winners and losers : the evolution of consumer spending mix as emerging markets mature |
| title_full_unstemmed | Winners and losers : the evolution of consumer spending mix as emerging markets mature |
| title_short | Winners and losers : the evolution of consumer spending mix as emerging markets mature |
| title_sort | winners and losers the evolution of consumer spending mix as emerging markets mature |
| topic | UCTD Consumption |
| url | http://hdl.handle.net/2263/23697 http://upetd.up.ac.za/thesis/available/etd-04012010-140243/ |